Lifecycle Marketing Manager, Outreach
$81-140k
Sales execution platform
Be an early applicant
Sales execution platform
1001+ employees
Be an early applicant
$81-140k
1001+ employees
Company mission
To change the way companies engage with their customers throughout their lifecycle.
Role
Who you are
- Outreach is looking for a strategic and data-driven Lifecycle Marketing Manager who is passionate about putting the customer first
- 5+ years of experience in lifecycle marketing or related field and 2+ years of team lead or management experience
- Strong problem-solving and analytical skills and ability to use data to inform decisions
- Deep knowledge of marketing best practices, including email deliverability, personalization, segmenting, testing and reporting
- Motivational and empathetic people manager
- Experience with marketing and analytical tools, such as Marketo, Pendo, Amplitude, Tableau, Snowflake, Blueconic a plus
- Excellent communication and collaboration skills
- Bachelor's degree in marketing, business, or related field
What the job involves
- As a people manager, the Lifecycle Marketing Manager is responsible for leading a high performing team, as well as developing and executing the lifecycle marketing campaigns that maximize customer engagement, retention, and revenue throughout the customer journey
- You will play a pivotal role in shaping and defining the retention marketing efforts across all stages of the customer lifecycle
- Develop, refine and enhance lifecycle marketing strategies that increase customer adoption, satisfaction, and revenue
- Create and manage advanced customer segmentation and targeting strategies to optimize the customer journey
- Design and implement digital experiences, including email, in app, nurtures, digital events that drive long-term adoption across the Outreach user base
- Manage the onboarding strategy to create a guided, intuitive experience for Outreach users
- Use data to build a best-in-class Office Hours strategy based on customer needs
- Analyze diverse data sources to create highly targeted segments for improved customer adoption and retention KPIs
- Collaborate with customer voice team to A/B test and experiment with existing and new campaigns
- Work closely with cross-functional teams (including product, sales, marketing, and customer success) to ensure cohesive and aligned marketing efforts
Our take
Alongside the longstanding problems of identifying and closing sales, Customer Relationship Management (CRM) has long faced challenges with poorly integrated technology, which has inspired a flurry of companies targeting efficiency in the sector. Outreach is a sales execution platform that enables users to build more pipeline, proactively fix deal risks, and make the best decisions to advance their deals across every moment of the sales cycle.
Outreach is a leader in its category; delivering a comprehensive suite of sales tools, and generating AI-driven insights from a rich set of industry data. The company's focus on AI, which included the development of a ‘knowledge AI assistant’ for salespeople, is what allowed it to get ahead in the market. There are numerous competitors in the space, however Outreach has proved to command investor respect, having achieved Unicorn status in 2020.
Outreach has continued to display good growth, and has become a mission-critical part of the revenue stack for many customers - of which it boasts over 5000 globally. Notable names served by the company include Siemens, Twilio, and zoom.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jun 2021
$200m
SERIES G
Jun 2020
$50m
SERIES F
Total funding: $527.3m
Company benefits
- Dental and vision coverage
- 401(K)
- Parental leave
- Flexible time off
- Work from home opportunities
- Health insurance
Company HQ
Interbay, Seattle, WA
Leadership
Manny Medina
(CEO)Manny was employee number three on Amazon’s AWS team, and led the Microsoft mobile division from launch.
Share this job
View 4 more jobs at Outreach