Social Media Manager, Promenade
$35 - $45 an hour
Office located in Santa Monica, CA
All-in-one SaaS tools for small businesses
Be an early applicant
All-in-one SaaS tools for small businesses
21-100 employees
Be an early applicant
$35 - $45 an hour
Office located in Santa Monica, CA
21-100 employees
Company mission
To solve industry-specific problems within different sectors.
Role
Who you are
- 5–7 years of social media marketing experience, including at least 2 years managing social strategy for a brand or agency
- Strong understanding of B2B social strategy and community building, ideally in SaaS, tech, or SMB sectors
- Proven success in developing influencer or brand partnership programs
- Excellent writing skills with a knack for brand storytelling and tone adaptability
- Experience leading a small team or managing direct reports
- Proficiency with social media management tools (Later, Sprout, Hootsuite, Meta Business Suite, etc.) and analytics dashboards
- Strong project management skills and attention to detail
- Comfortable in a fast-paced environment, managing multiple brands and campaigns simultaneously
- Bonus: Experience in both B2B and B2C content creation, video scripting, or social ad management
What the job involves
- We’re seeking a creative, data-driven Social Media Manager to lead and evolve our B2B social presence across BloomNation, Promenade, and Floom
- This role blends content strategy, brand storytelling, and partnership development, driving awareness and engagement across our social channels while strengthening relationships with industry leaders, influencers, and strategic partners
- You will also oversee our B2C social media services, leading two Social Media Coordinators who manage content execution for hundreds of partner clients across industries
- This is a dynamic, hands-on role that combines creativity, analytics, and leadership
- Develop and manage B2B social media strategies and content calendars for BloomNation, Promenade, and Floom
- Create and publish engaging, on-brand content that positions each brand as an industry leader in local business growth and technology
- Write compelling, platform-appropriate copy for LinkedIn, Instagram, Facebook, TikTok, and Threads
- Collaborate with the Head of Marketing to align social storytelling with brand positioning, campaigns, and launches
- Develop and maintain a consistent brand voice across all channels
- Track performance metrics (engagement, reach, traffic, conversions) and adjust strategy based on insights
- Lead the development of social media partnerships with industry influencers, creators, and strategic brand partners
- Identify, vet, and collaborate with key voices in the floral, restaurant, and small business communities to amplify reach and engagement
- Manage partnership content calendars, co-marketing opportunities, and sponsored collaborations
- Coordinate cross-promotions with partner brands, wholesalers, and industry organizations
- Oversee the B2C Social Media Services provided to partner businesses through Promenade/BloomNation Marketing
- Manage and mentor two Social Media Coordinators, providing creative direction, performance feedback, and campaign alignment
- Ensure the B2C content team maintains quality, timeliness, and adherence to brand standards across 300+ client accounts
- Collaborate with internal design, copy, and marketing teams to streamline creative production and scheduling workflows
- Work closely with the Head of Marketing on integrated campaigns, content pillars, and paid social initiatives
- Contribute to company-wide initiatives including product launches, events, webinars, and partner spotlights
- Align social content strategy with PR, email, and paid efforts for cohesive storytelling and message amplification
- Manage monthly analytics and reporting across B2B and B2C accounts
- Present social performance insights and recommendations to leadership
- Continuously identify emerging social trends and platforms relevant to small business, floral, and restaurant verticals
- Growth in follower engagement and reach across BloomNation, Promenade, and Floom B2B channels
- Increased visibility through partner and influencer collaborations
- Strong alignment between social storytelling and marketing goals
- High-quality execution and retention within the B2C social services team
Our take
Promenade is a parent company for multiple platforms designed to help solve issues in the food, beverage, and florist industries. Initially, it brought technology to the florist industry, allowing the purchaser of gifts to see photos of the actual arrangement before it was delivered. The company also set up a free online florist store with sales analytics, tools, a website builder, and more.
The company has expanded its offering to help other businesses access the online space by offering them the tools to create delivery options, point-of-sale services, and inventory management; including Dig-In to pizzerias, and Swigg to liquor stores.
Third-party delivery apps pose some threat to the value that Promenade can offer to small businesses. However, its use of Tortoise delivery robots to provide contactless flower delivery during the pandemic demonstrated an intuitive approach to the complex problems that local businesses face, which bodes well for how it will create business value in the future.
Steph
Company Specialist at Welcome to the Jungle
Insights
-32% employee growth in 12 months
Company
Company benefits
- Competitive salaries
- Comprehensive health, dental, and vision options
- Stock options and 401(k)
- 15 PTO days to start
- 6 paid sick days
- 8 paid holidays
- 100% Paid Parental Leave
- Work from home options
- One block from the beach
- Paid parking & monthly credits for Lyft, Uber, & Metro
- Dog-friendly offices
- Weekly catered lunches
- Fully-stocked kitchen
- Beautiful indoor workspaces
Company HQ
Downtown, Santa Monica, CA
Leadership
Gregg Weisstein
(Co-Founder)Experience in consulting for Deloitte, FTI Consulting and BDO consulting, before co-founding what would become Bloomnation, the first business in the Promenade portfolio.
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