Senior CRM & Lifecycle Manager, Coinbase

• Based in EMEA region (ideally UK / London)
• 6+ years of CRM experience including email, push and in app notifications, and SMS
• Extensive experience building and executing complex CRM campaigns with multiple cross-functional stakeholders (e.g., Product Managers and Product Marketing Managers)
• Experience with enterprise level CRM platforms (e.g., Salesforce Marketing Cloud, Iterable, Braze, etc.)
• Solid understanding of basic HTML for email, email best practices & industry standards
• Comfortable setting up & executing experiments (A/B, MV) to track business impact, analyzing the data and extracting key insights
• Exceptional written and verbal communication skills
• Meticulous attention to detail and the ability to work towards tight deadlines
• Strategic thinker that is able to synthesize and prioritize inputs from various perspectives to create an actionable plan
• Skilled at working cross-functionally and cross-culturally, a self-starter and a quick learner
• Willingly takes the initiative, consistently does more than is required and actively participates as part of a cross-functional team

Desirable

• Coinbase is looking for a Senior CRM & Lifecycle Manager based in EMEA to join the Growth Marketing team
• The Senior CRM & Lifecycle Manager will oversee a team, and will lead CRM strategy, operations, and execution for the EMEA and APAC regions
• The work will center on campaign development and execution including ad-hoc blast campaigns, journeys, email strategy, localization, and best practices
• You will help define CRM strategies and omni-channel campaigns in support of product initiatives, align internal partners, and advocate for execution in service of bringing Coinbase’s products to millions of customers around the world
• Define strategic roadmap and customer communication & automation strategy to achieve ambitious acquisition, engagement, retention, and reactivation goals
• Build, execute, and monitor ad-hoc campaigns and customer journeys across email and push
• Ensure all comms are translated and deliver the best customer experience
• Prioritize efforts across multiple countries and stakeholders
• Focus on efficiency and automation in order to prevent manual or redundant effort in the various countries
• Define an op and support model to support additional countries
• Work with Strategy, Management, and Foundations team to ensure we develop a set of reporting metrics that we can share with a high degree of confidence given the lack of statistical power for International, and can be productionalized as we won't have capacity to manually calculate metrics for each county
• Provide weekly and monthly reporting at the regional and country level
• In coordination with Data Science, publish quarterly insights on Audience growth, Revenue, and Campaign performance for each country and present them to the Country Directors/Managers
• Help define OKRs for each country to ensure we are measuring progress and setting the proper goals
• Routinely engage with Legal and ensure all CRM efforts are approved as regulations vary country by country
• Stay up-to-date with industry trends, competitor activities, and emerging opportunities in CRM and Lifecycle Marketing
• Sharing knowledge on industry trends, competitor activity, innovations and opportunities
• Recommend and implement best practices to stay competitive in the market