Director of Partner Marketing, Webflow
$177.3-258.3k
US salary range is dependent on location. Salary for Canada: CAD $222,300 - $291,600; + equity ownership (RSUs)
No-code web design and hosting platform
Be an early applicant
No-code web design and hosting platform
1001+ employees
Be an early applicant
$177.3-258.3k
US salary range is dependent on location. Salary for Canada: CAD $222,300 - $291,600; + equity ownership (RSUs)
1001+ employees
Company mission
To give creative designers the tools they need to create powerful and beautiful websites, all without having to code.
Role
Who you are
- Think like a strategic marketer and operator, with a track record of building and scaling partner-led go-to-market motions that drive measurable growth
- Have a deep understanding of agency ecosystems, with experience marketing to or through agencies as a channel or growth lever
- Collaborate seamlessly across teams, especially with brand, content, comms, growth, and product marketing — balancing big-picture vision with executional excellence
- Communicate with clarity and influence, creating messaging and narratives that resonate with both partners and internal stakeholders
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
- Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
- Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
- Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
- Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates
What the job involves
- We’re looking for a Director, Partner Marketing to help us take our growing agency partner program to the next level — scaling both the quantity and quality of partner-led impact
- You’ll lead strategic marketing efforts to attract and activate high-potential agencies, and build a scalable co-marketing engine that amplifies our joint stories, drives shared demand, and elevates Webflow’s position in the market
- By turning our partner ecosystem into a powerful growth channel, you’ll expand our reach, accelerate adoption, and help define what it means to go to market through partners in the WXP category
- Reporting to the VP, Growth Marketing
- Develop and lead the partner marketing strategy to grow Webflow’s agency ecosystem through targeted acquisition and high-impact engagement programs
- Create and scale a co-marketing engine that delivers compelling joint campaigns, case studies, and events to drive shared demand and elevate both Webflow and partner brands
- Collaborate closely with content, brand, comms, and growth teams to ensure partner marketing efforts are integrated into broader go-to-market motions
- Design and optimize the partner marketing funnel, from awareness to onboarding to ongoing engagement, using data to drive prioritization and investment
- Measure and report on the impact of partner marketing, aligning efforts to pipeline, influence, and partner-sourced revenue goals
- Serve as the voice of the agency partner within marketing, advocating for their success while advancing Webflow’s mission and category leadership
- In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
Our take
No-code development systems allow users to create and publish the kind of output that was once only possible with the help of a team of developers. Webflow is one such platform that allows non-developers to create professional websites without knowing any code. It joins others such as Pantheon, Weebly, Squarespace, and Wix in a hotly-contested low-code development market. While competition is high, so too is demand, with low-code platforms accounting for more than 65% of application development activity in 2024.
The popularity of platforms such as Webflow is perhaps not surprising, as low-code development is usually cheaper for companies to implement and reduces time to market. Webflow has been used by over 3.5 million designers and teams to create sites for companies including enterprise brands such as Dell, Rakuten, UpWork, and Petal. It raised a large amount of funding in a Series C round in 2022. This is being used to further develop its platform, with a longer-term goal of pivoting to providing a no-code tool not only for websites, but software development as well.
Steph
Company Specialist at Welcome to the Jungle
Insights
34% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $334.9m
Company benefits
- 100% insurance coverage
- 401K and financial planning
- Paid time off
- Annual retreat and offsites
- 10% time - Take up to 4 hours per week to focus on building skills, working on projects, or learning new Webflow-related things outside of your daily to-do’s.
- Commuter benefits
- Vacation bonus
- Office setup budget
- Health and wellness stipend
- Remote work reimbursements
- Continued education coverage
- Choose your own adventure
- Webflow subscription discount
Company HQ
SoMa, San Francisco, CA
Leadership
Vlad Magdalin
(Co-founder & CEO)Having studied Computer Science at California Polytechnic, Vlad worked as a Web Associates Systems Engineer for 3 years before co-founding Chatterfox.com, where he spent 4 yeas. He left his Software Engineer position at Intuit in August 2012 to co-found Webflow the following month, and has been CEO since.
Sergie Magdalin
(Co-founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Bryant Chou
(Co-founder)Previously a Senior Software Engineer at Intuit and CTO at Vungle. He was also the founding CTO at Webflow.
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