Vice President of Marketing, Corvee
$200-300k
Tax planning software
Job no longer available
Tax planning software
21-100 employees
Job no longer available
$200-300k
21-100 employees
Company mission
To empower smarter tax decisions.
Role
Who you are
- Preferred experience working with a sales led company that transitioned successfully to product led or product led that added product led sales, or sales assisted
- Growth hacking mindset to see opportunities throughout the customer journey
- The ability to create a peloton-style inspirational brand for all stakeholders
- Ability to hire an incredible team of marketers who understand our mission, users, and create an experience at every stage of the user and customer journey
- Ability to leverage AI to amplify (not replace) the creative output of the entire organization
- You know how to leverage sign-ups, free users, drip marketing, and in-app conversion to drive up customer count and LTV
- Solid experience working in or leading demand generation, lifecycle marketing, content strategy, and overall growth marketing
- Intrigue, interest and curiosity about our products, users, and customers
- A self-starter attitude where you’re a leader and a doer. You're not afraid to roll up your sleeves, learn new things, and take the lead on exciting projects
- We are all individual contributors here. Get awesome things built and crush metrics
What the job involves
- Own the vision and execution of the marketing plan for multiple products both product led, and sales led and own messaging and positioning for all products
- Defining customer segments across businesses and accountants to determine the optimal GTM for each of our products
- Co-lead the accountant channel marketing efforts without training and education team
- Build and optimize the 100-150k/mo marketing budget across all channels and coordinate with finance and vendors to secure deployment of program spend
- Leading the content, social media, SEO, and email marketing strategy to deliver nurture streams segmented by role, intent level, and stage of engagement including nurturing, opportunity nurturing and targeted upsell initiatives
- Lead the relationship with key agencies for web development, branding, PR, and paid advertising
- Leading strategy and promotion of hosted and sponsored customer events
- Finalize the rebrand from Corvee.com to Instead.com and communication to all stakeholders
- Work with business intelligence to design the Martech stack, reporting, and KPIs
- Leveraging an integrated technology stack including: Salesforce, Pardot, Tableau, Metabase, Webflow, Iterable, Wordpress, Google Suite, Canva, and others
- This role will be reporting directly to the CEO/Founder
Our take
Small and medium sized businesses are vital parts of the economy, and support for the more mundane administrative sectors of these companies goes a long way. Corvee offers a service likened to what large corporations use for their tax planning needs, but for smaller sectors like tax professionals and small businesses.
Through Corvee, tax professionals can plan tax strategies to reduce their clients' taxes rather than only spending time on compliance. The company also offers a suite of complimentary tools; such as client collaboration features, and an AI Tax Assistant which provides customers with immediate answers to all their tax-related questions.
Since founding in 2016 the company has shown an impressive growth rate, and now boasts 50,000 users. It has a range of use cases across many differing tax firms, standing out in the market through its ability to enable users to grow their companies by providing better value to their clients with relative ease.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- 100% Paid Medical Insurance
- Company Equity
- Unlimited PTO
- Paid Life Insurance
- Paid Maternity/Paternity Leave
- 12 Company Holidays
Company HQ
Beverly Heights, Fort Lauderdale, FL
Leadership
Andrew Argue
(Founder & CEO)Also Founder and CEO of Instead. Previously founded The Bean Counter.
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