Senior Integrated Marketing Manager, Ada
CA$109-130k
Chatbot AI customer experience solution
Be an early applicant
Chatbot AI customer experience solution
201-500 employees
Be an early applicant
CA$109-130k
201-500 employees
Company mission
To repair broken brand interactions and restore the customer experience.
Role
Who you are
- 6+ years of proven experience in integrated marketing and campaign management within Enterprise SaaS
- Demonstrated technical expertise with HubSpot, building successful email campaigns, nurture flows and lead scoring
- Builder mentality, with the ability to switch between strategic thinking and hands-on execution
- Proven track record managing and executing multi-channel marketing campaigns across online and offline channels
- Strong understanding of enterprise selling, nurturing prospects across the sales funnel
- AI-led mindset, with experience using ChatGPT, Zapier and other AI tools to embed efficiency into everything you do
- Exceptional cross-functional collaboration and project management skills
- Strong analytical capabilities with experience tracking KPIs, interpreting data, and optimizing campaign performance
- Highly organized, detail-oriented, and comfortable operating in fast-paced, agile environments
What the job involves
- We are seeking an experienced, hands-on Senior Integrated Marketing Manager to join our Growth team
- In this dynamic role, you will develop impactful, cross-channel campaigns in-support of product launches, ABM, and more, to push towards our enterprise pipeline and revenue goals
- You will build and execute our email marketing and digital event program, helping nurture and convert enterprise prospects into active sale opportunities
- Your strategic mindset and understanding of the enterprise customer journey will ensure we’re always where our buyers are, delivering the right message, at the right time, across marketing touch points
- Create enterprise ABM campaigns across channels, contributing to pipeline goals
- Ensure consistent and cohesive messaging across all channels and campaign touch points, strengthening brand integrity and campaign results
- Build, manage, and optimize an effective email marketing program within HubSpot, increasing lead conversion, engagement, and review generation
- Develop advanced email workflows and lead scoring to measurably improve lead conversion rates with industry verticals
- Launch impactful digital events, such as webinars and other thought leadership formats
- Identify and test new channels and opportunities to engage with enterprise buyers
- Ensure effective tracking and reporting of campaigns to measure impact
Our take
More and more, customer interactions are moving online. There is an increasing need for automated solutions to handle high demand and ensure positive customers experiences. Ada is the leading technology provider of Automated Brand Interactions. Its bots rely on artificial intelligence to answer customers’ sales and service questions, empowering companies with digital-first, omnichannel experiences at scale.
The company has automated 2.6 billion brand interactions and supports over 320 brands across the globe including Zoom, Facebook, and Square. Its technology includes a no-code platform, which lends to its popularity. The company has been focused on expanding its product suite and generative AI capabilities as it sets out to optimize all customer experiences across the board.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-29% employee growth in 12 months
Company
Company benefits
- Generous stock option plan
- Unlimited vacation
- Wellness account
- Extended health coverage
- Dental/optical/travel insurance
- Life insurance
- Employee and family assistance plan
- Flexible work schedule
- Digital first, fully remote with WFH budget
- In-house social worker
- Paid parental leave for Canadian and U.S. residents
- Development opportunities
Company HQ
Wellington Place, Toronto, ON
Leadership
Mike Murchison
(CEO)Previously co-founded Nucleus, Atlus, WhatsNext Lab and Volley.
David Hariri
(Designer & Developer)Experience as Developer for Teehan+Lax, and co-founder of Volley.
Share this job
View 17 more jobs at Ada