Senior Manager of Organic Growth Marketing, Verifiable

• 8+ years in inbound, content, or growth marketing with at least 5 years in B2B SaaS
• Proven track record building inbound programs that drive measurable pipeline — specific examples required
• Hands-on CRO experience: has owned A/B testing programs and conversion funnel optimization and can connect results to pipeline
• Strong SEO fundamentals including keyword research, on-page optimization, schema markup, and technical SEO awareness
• Fluent in AEO/AI search — understands how LLMs source and surface content and has experimented with it firsthand
• End-to-end video and webinar production experience
• Exceptional writer and editor — translates complex or technical concepts into content that resonates with business buyers
• Experience with complex B2B sales cycles and multi-stakeholder buying decisions

Desirable

• We're looking for a Senior Manager, Organic Growth Marketing who thinks in full systems
• You'll own the content engine that drives discovery, the web experience that converts visitors into leads, and the optimization loops that make both better over time
• This is not a "publish and pray" content role
• It's a revenue-accountable position that spans content strategy, SEO/AEO, conversion rate optimization, and inbound channel performance
• You'll work closely with Product Marketing, Sales, Revenue Operations, and Customer Success to ensure that every inbound touchpoint, from a blog post to a landing page to an LLM mention, is working as hard as it can to generate and accelerate pipeline
• Develop and own a rolling 12-month content roadmap aligned to GTM motions, product launches, ABX campaigns, and sales cycles
• Build a consistent publishing cadence starting with one SEO/AEO-optimized pillar article per week, expanding into guides, case studies, and visual content over time
• Own content atomization — every major asset (webinar, guide, case study) produces multiple downstream formats across channels
• Ensure all content themes align with ICP targeting to serve as both campaign entry points and nurture touchpoints
• Own Verifiable's optimization roadmap across traditional search and Answer Engine Optimization (AEO/AI search), including schema markup, semantic triples, and query fan-out structures
• Drive non-branded organic growth — Verifiable captures ~25% of traffic from non-branded terms despite nearly 1M non-branded impressions
• Monitor how LLMs (OpenAI, Gemini, Perplexity) categorize Verifiable and develop strategies to correct miscategorization and improve share of voice
• Partner with web/dev to maintain technical SEO health across the Webflow site
• Own strategy and execution for inbound conversion paths — demo request forms, gated content, landing pages, and key entry points
• Build and manage a continuous A/B and multivariate testing program tied to pipeline outcomes, not just form fills
• Partner with Marketing Ops and RevOps to track lead quality downstream and collaborate with Product Marketing to ensure website messaging resonates with target buyers
• Lead end-to-end webinar and video production — scripting, guest management, post-production, and distribution
• Scale the webinar program from 2–3 to 6–8 per year, with each program generating net-new pipeline and producing downstream assets including blog posts, social clips, and sales snippets
• Define and own Verifiable's voice on LinkedIn and Reddit — the two platforms most actively tapped by LLMs for brand sentiment
• Partner with internal SMEs to build a thought leadership content system that extends reach beyond the brand page
• Implement social listening to track sentiment shifts and brand mentions month-over-month