Marketing Lead, Synonym Biotechnologies
$105-175k
+ Equity
Financing & development infrastructure for biomanufacturing
Open for applications
Financing & development infrastructure for biomanufacturing
21-100 employees
Open for applications
$105-175k
+ Equity
21-100 employees
Company mission
To build production capacity for synthetic biology companies and create a new asset class for investors to enable fermentation at scale.
Role
Who you are
- 5+ years of marketing experience working in-house or at an agency, preferably in the biotech, SaaS or clean energy industries
- Experience running account-based marketing strategies and campaigns
- Awareness of – and competence with – AI tools used in the full marketing stack, from lead generation to content creation
- Experience creating and executing on successful paid advertising campaigns
- Strong written and verbal communication skills with the ability to articulate scientific and technical concepts to non-technical audiences
- Familiarity with marketing tools such as Google AdWords, LinkedIn, Mailchimp, Figma
- Experience managing external vendors such as (but not limited to) designers and agencies
- Experience working in an early stage, fast growing startup preferred
What the job involves
- Synonym’s Marketing Lead will be responsible for helping define and execute on our demand generation and account-based strategy across our Scaler and Match product offerings
- This includes creating marketing playbooks, developing sales enablement materials, generating qualified leads, writing compelling content and building a strong community around the bioeconomy’s thought leaders
- Synonym’s Marketing Lead will report to the Chief Business Officer and closely work with other members of the team
- Account-Based Marketing: Work closely with the Business Development team to define and implement a comprehensive marketing strategy for key prospects throughout all phases of the sales funnel, from demand generation to deal closure
- Content/Email Marketing: Create content focused on our products, industry and company including email, blog posts, whitepapers, LinkedIn, newsletters and videos that move customers through our sales funnel and position Synonym as the thought leader in biomanufacturing
- Demand Generation: Work with Business Development to conduct market research and segmentation to understand and target ICPs within the Fortune 5000 and startup ecosystems and create strategies to generate qualified leads in these markets. Work with our Business Development team to take those prospects to deal closure
- Sales Enablement: Develop sales enablement assets, such as case studies, landing pages, and pitch decks, to accelerate Business Development efforts in all phases of the sales funnel
- Events: Keep tabs on the events happening in our industry and make sure Synonym shows up well – from meeting preparation to booth design
- Paid Media Campaigns: Plan, execute, manage and optimize ad campaigns on platforms such as Google Ads and Linkedin advertising channels to maximize ROI and achieve business goals
- Social Media Marketing: Maintain and own Synonym’s social media calendar (with a primary focus on LinkedIn) writing engaging copy and creating supporting visual content
Our take
As an environmentally friendly alternative to traditional farming, biomanufacturing of food proteins is a key part of humanity's future. But although the science is ready, the infrastructure is not, and the cost of production at scale is preventing revolutionary and essential products from reaching the supply chain.
Synonym exists to support biomanufacturing firms in building production facilities that will allow their products to compete with and outperform traditional sources of protein. With global food production responsible for about a third of carbon emissions (the majority of which is in the production of proteins), this work is vital.
Synonym aims to develop standardized designs for biofermentation facilities that its customers will be able to use instead of making their own at vast expense. This proposal has seen the company raise considerable funds that have supported its development so far. It has also announced a 32,000L+ fermentation scale-up facility in Illinois, in partnership with Primient, will be coming in early 2026.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Aug 2024
$1.9m
GRANT
Oct 2022
$6.3m
SEED
Total funding: $8.2m
Company benefits
- Comprehensive medical, dental and vision coverage
- Daily lunch allowance
- Beautiful offices in Berkeley (SF Bay Area) and SoHo (NYC)
Company HQ
Lenox Hill, New York, NY
Leadership
Edward Shenderovich
(Co-Founder & CEO)Before co-founding Synonym, founded Essential Capital, Knotel and Merchantry. Was Head of Strategic Development at SUP Media and CEO of Quantum Art.
Joshua Lachte
(Co-Founder & CBO)Previously Vice President at ASAPP and Director of Operations with Greenmantle. Before that, they were a Founding Associate at Locus Analytics.
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