Marketing Lead, Roebling
$105-175k
+ Equity
AI-powered development stack for industrial infrastructure
Job no longer available
AI-powered development stack for industrial infrastructure
21-100 employees
Job no longer available
$105-175k
+ Equity
21-100 employees
Company mission
To enable the rapid development of the industrial infrastructure required to power and manufacture cutting-edge technologies.
Role
Who you are
- 5+ years of marketing experience working in-house or at an agency, preferably in the biotech, SaaS or clean energy industries
- Experience running account-based marketing strategies and campaigns
- Awareness of – and competence with – AI tools used in the full marketing stack, from lead generation to content creation
- Experience creating and executing on successful paid advertising campaigns
- Strong written and verbal communication skills with the ability to articulate scientific and technical concepts to non-technical audiences
- Familiarity with marketing tools such as Google AdWords, LinkedIn, Mailchimp, Figma
- Experience managing external vendors such as (but not limited to) designers and agencies
- Experience working in an early stage, fast growing startup preferred
What the job involves
- Synonym’s Marketing Lead will be responsible for helping define and execute on our demand generation and account-based strategy across our Scaler and Match product offerings
- This includes creating marketing playbooks, developing sales enablement materials, generating qualified leads, writing compelling content and building a strong community around the bioeconomy’s thought leaders
- Synonym’s Marketing Lead will report to the Chief Business Officer and closely work with other members of the team
- Account-Based Marketing: Work closely with the Business Development team to define and implement a comprehensive marketing strategy for key prospects throughout all phases of the sales funnel, from demand generation to deal closure
- Content/Email Marketing: Create content focused on our products, industry and company including email, blog posts, whitepapers, LinkedIn, newsletters and videos that move customers through our sales funnel and position Synonym as the thought leader in biomanufacturing
- Demand Generation: Work with Business Development to conduct market research and segmentation to understand and target ICPs within the Fortune 5000 and startup ecosystems and create strategies to generate qualified leads in these markets. Work with our Business Development team to take those prospects to deal closure
- Sales Enablement: Develop sales enablement assets, such as case studies, landing pages, and pitch decks, to accelerate Business Development efforts in all phases of the sales funnel
- Events: Keep tabs on the events happening in our industry and make sure Synonym shows up well – from meeting preparation to booth design
- Paid Media Campaigns: Plan, execute, manage and optimize ad campaigns on platforms such as Google Ads and Linkedin advertising channels to maximize ROI and achieve business goals
- Social Media Marketing: Maintain and own Synonym’s social media calendar (with a primary focus on LinkedIn) writing engaging copy and creating supporting visual content
Our take
Formerly Synonym, a biomanufacturing company, Roebling was founded on the experiences of its staff in building and financing its industrial projects. Specifically, siloed processes and a lack of integrated tools at the disposal of Synonym meant that project speed and flexibility were hindered. It’s for this reason that in 2026, Roebling expanded its predecessor's biomanufacturing remit into the wider industrial landscape and now acts as a platform for industrial process engineers.
Its tools include techno-economic analysis, process design and cost estimation, helping industrial project stakeholders to accelerate project timelines through data analysis. Reportedly, a first-of-its-kind platform, Roebling is deftly utilizing its years of prior experience to help biomanufacturing, food and agriculture, critical minerals, chemicals and energy projects to speed up their processes.
With a back catalogue of Fortune 500 companies served under Synonym, it will be interesting to see how Roebling expands its customer base and utilises its preexisting partnerships.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Aug 2024
$1.9m
GRANT
Oct 2022
$6.3m
SEED
Total funding: $8.2m
Company benefits
- Comprehensive medical, dental, and vision coverage
- Daily lunch allowance
- Coworking space (NYC, Boston, SF Bay Area)
- Competitive compensation packages, including equity
- Flexible PTO
- 401(k)
- Team offsites
Company HQ
Civic Center, New York, NY
Leadership
Edward Shenderovich
(Co-Founder & CEO)Before co-founding Roebling, founded Essential Capital, Knotel and Merchantry. Was Head of Strategic Development at SUP Media and CEO of Quantum Art.
Joshua Lachte
(Co-Founder & CBO)Previously Vice President at ASAPP and Director of Operations with Greenmantle. Before that, they were a Founding Associate at Locus Analytics.
Brentan Alexander
(Co-Founder & CTO)Is also a Partner at Tuatara Advisory, was the Founder & Director of EnergyFolks, was the President of New Energy Risk and the Founder & CEO of Swift Calcs.
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