Senior Digital Marketing Manager, Synack
$120-155k
Security testing platform
Be an early applicant
Security testing platform
201-500 employees
Be an early applicant
$120-155k
201-500 employees
Company mission
To create technology that unleashes the best cybersecurity talent to secure our digital world.
Role
Who you are
- The ideal candidate will possess over 7 years of digital marketing experience, with a specialized focus on paid media, website, SEO and history of collaborating across multiple teams and contractors
- Strong analytical skills with the ability to interpret data and make informed decisions
- Creative and innovative mindset, with a focus on staying ahead of industry trends
- Exceptional leadership and team management skills
- Excellent communication and collaboration abilities
- Demonstrated ability to engage and communicate with diverse stakeholders
- Technical Skills:
- Proficiency with digital marketing tools and platforms (e.g., HubSpot, Wordpress, Google Ads, Google Analytics, LinkedIn Ads, 6Sense, Qualified, SEMRush)
What the job involves
- Synack is seeking a seasoned Manager, Digital Marketing to spearhead their paid media strategy. Reporting directly to the VP of Marketing, this role is crucial in advancing paid media initiatives across multiple channels.
- You will work cross functionally with Sales, Marketing, and IT organizations, playing a leadership role in redefining Digital Marketing strategy by implementing tools, solutions and integrations to support our GTM efforts, driving us toward a data-driven digital organization
- Manage the digital marketing strategy, web experience, and digital customer journey, ensuring a world-class experience that attracts, engages, and converts users into pipeline
- Collaborate with partner with Product & Marketing teams to develop integrated digital demand generation programs across various channels, including social media, display advertising, SEO/PPC, video, and email
- Own and drive web strategy by aligning with business objectives defined in collaboration with Sales, Marketing and Product teams
- Utilize web analytics and data to measure the effectiveness of the web experience, drive continuous optimization, A/B testing, and targeted personalization strategies
- Oversee the planning, execution, and optimization of all paid media campaigns, focusing on enhancing efficiency and maximizing ROI
- Work closely with internal marketing teams to ensure cohesive and effective campaign execution
- Establish and monitor key performance indicators (KPIs) related to Google Analytics, website performance, MQLs, meetings, and pipeline revenue
- Stay informed and current on industry trends and introduce innovative strategies to enhance campaign effectiveness and SEO
- Manage the paid media budget, optimizing allocation to ensure maximum ROI. Provide regular performance reports and insights to senior leadership
- Technical Acumen: Strong proficiency in marketing automation tools like HubSpot for campaign setup, tracking, and lead management, alongside platforms such as Google Analytics, Tag Manager, SEMRush, and WordPress
Our take
As the cyberthreat landscape continues to get more complex, there is a need for sophisticated solutions. Fuelled by expertise in countering kinetic and cyber threats, Synak was founded to deliver on-demand security testing to meet this need.
Synack fosters an ecosystem where world-class security researchers collaborate to provide continuous penetration testing and vulnerability management. This allows the company not only to supply actionable results but also to cultivate a community-based approach to knowledge sharing.
In 2022, Synack was integrated into Microsoft Intelligence. This allowed it to bolster its innovation through collaboration with Microsoft's vast resources and expertise. As a result, Synack has fortified its position at the forefront of cutting-edge security solutions, and continues to launch new capabilities to address the evolving challenges of cybersecurity.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-23% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2020
$52m
SERIES D
Apr 2017
$21.3m
SERIES C
Total funding: $107.3m
Company benefits
- Ample Holidays and Time Off: Depending on where you are in the world, we offer the best and most accommodating time off policies, bar none. We believe in working hard to play hard
- Paid Parental Leave: Proud parent-to-be? We are thrilled for you and recognize this is a time you don't want to miss. Synack provides team members with a generous paid parental leave policy
- 100% Covered Health Plan Benefit: Our people are our greatest asset, and that's why we invest in high-quality healthcare coverage for our employees with comprehensive medical, dental and vision benefits in the U.S.
Company HQ
Redwood Shores, Redwood City, CA
Leadership
Jay Kaplan
(Co-Founder & CEO)Graduated from the George Washington University with an MS in Engineering Management. Previously worked as a Computer Scientist at the Defense Information Systems Agency and as a Senior CNO Analyst at the National Security Agency.
Mark K.
(Co-Founder & CTO)Graduated from Auburn University with a Ph.D. in Computer Science. Previously worked as an Advisor at CloudKnox Security and as a CNE Analyst at Novetta.
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