Marketing Specialist, Wolters Kluwer

$76.3-105.7k

Salary range based on the following state locations: CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA

Junior and Mid level

New York

Hybrid (8 days/month)

2+ days a week in office

Information services and software solutions

Job no longer available

Information services and software solutions

1001+ employees

B2BEnterpriseLegalBusiness IntelligenceFinancial ServicesAutomation

Job no longer available

$76.3-105.7k

Salary range based on the following state locations: CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA

Junior and Mid level

New York

Hybrid (8 days/month)

2+ days a week in office

1001+ employees

B2BEnterpriseLegalBusiness IntelligenceFinancial ServicesAutomation

Company mission

To empower our professional customers with the information, software solutions, and services they need to make critical decisions, achieve successful outcomes, and save time.

Job

Company

Role

Who you are

Event Planning & Management: Strong organizational skills to plan and execute events from start to finish
Project Coordination: Ability to manage multiple projects simultaneously with attention to detail
Content Creation: Proficiency in creating engaging marketing content and event materials
Vendor & Partner Coordination: Experience in liaising with external vendors and partners for event logistics
Analytical Thinking: Ability to analyze event data and marketing metrics to assess effectiveness
Communication: Strong verbal and written communication skills for internal collaboration and external interactions
CRM & Marketing Tools: Familiarity with CRM systems, event management platforms, and digital marketing tools
Time Management: Capability to manage deadlines and prioritize tasks effectively

What the job involves

As a Marketing Specialist with a focus on Events and Field Marketing, you will play an active role in planning and executing marketing initiatives, with an emphasis on event coordination and field marketing activities
You will contribute to the success of our marketing programs by bringing creativity, strong project management skills, and analytical thinking to support both digital and in-person marketing efforts
This role offers an opportunity to deepen your marketing knowledge and make tangible contributions to the team’s objectives, especially in driving engagement through impactful events
Plan, coordinate, and execute marketing events, including trade shows, webinars, field events, and conferences
Assist in developing event strategies to support lead generation and brand awareness objectives
Collaborate with sales teams to align field marketing activities with business goals
Coordinate with vendors, venues, and partners to manage event logistics and execution
Support the creation of marketing materials and event collateral such as flyers, presentations, and booth displays
Conduct market research to identify event opportunities and inform event strategies
Analyze event performance metrics to assess ROI and recommend improvements
Manage marketing databases and customer relationship management (CRM) tools to track event leads and follow-ups
Contribute to brainstorming sessions and idea generation for integrated marketing campaigns

Our take

For over 185 years, Wolters Kluwer has been innovating the way professionals and businesses work. The company has expanded to offer a substantial range of services across the Health, Tax & Accounting, Finance, Compliance, and Legal sectors.

While operating across so many sectors comes with an extensive range of competition, Wolters Kluwer serves customers in over 180 countries, which has been managed, in part, due to its 70+ acquisitions. For example, the company has recently acquired leading artificial intelligence technology company Della AI, which will become part of its legal software unit, to further advance its natural language processing capabilities.

The company is currently focused on its 2022-2024 strategy, which is a three-year value elevation strategy aimed at accelerating expert solutions, expanding its reach, and evolving its core capabilities. After delivering on its 2019-2021 strategy (resulting in €4.8 billion in revenues in 2021 alone) Wolters Kluwer is well set to remain on its long-standing path of growth and success.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

Glassdoor (3.7)

Company

Company benefits

Hybrid/Flexible Work Environment

Company HQ

Alphen aan den Rijn, Netherlands

Leadership

Nancy McKinstry

(CEO & Chairman of the Executive Board, not founder)

Held various roles at the company before being named CEO in 2003. Current Member of the Board of Directors at various companies including Accenture, Abbot, Russel Reynolds Associates, and Columbia Business School.

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