Vice President of Partnerships Business Development, Mediaocean
$150-175k
Additional variable/OTE to be discussed at interview
The mission-critical platform for omnichannel advertising
Job no longer available
The mission-critical platform for omnichannel advertising
1001+ employees
Job no longer available
$150-175k
Additional variable/OTE to be discussed at interview
1001+ employees
Company mission
Mediaocean's mission is to help omnichannel advertisers consolidate their media intelligence, management, and finance into a single platform.
Role
Who you are
- 10+ years of experience in business development or strategic partnerships in advertising technology (e.g., DSP, SSP, ad server, measurement, etc.), at a media company (e.g., network group, streaming service, digital publisher, etc.), or in marketing (e.g., major agency or advertiser)
- SaaS experience preferred
- In-depth knowledge of the marketing ecosystem across vendors, agencies, and advertisers, with specific knowledge of advanced marketing techniques (linear TV, CTV, cross-media planning and activation experience preferred)
- Excellent presentation and oral/written communication skills
- Self-starter, driven, motivated, confident, agile, problem solver, consultative, collaborative
What the job involves
- The VP of Business Development for Technology & Media Partners at Mediaocean is responsible for striking and/or expanding key strategic partnerships with the media sellers of all kinds and technology platforms
- The Mediaocean Partnerships Team is a specialized group of industry experts who develop and manage strategic partnerships with 3rd parties to support our various solutions across our suite of products
- These software products range in use cases from social media activation, linear and CTV solutions, media system of record for buying and bill/pay, ad verification, and global planning
- Cultivating high-value net-new sell-side partnership opportunities across players such as media companies/publishers, ad servers, DSPs, SSPs
- Evangelizing the Mediaocean product suite; deeply understanding and articulating its distinct value throughout the ecosystem to various parties
- Creating and presenting business cases and due diligence for new opportunities
- Working cross-functionally with product, engineering, sales and customer success to identify opportunities and determine product-market fit for proposed partnerships, as well as feasibility and roadmap to implementation
- Attaining strong internal cross-departmental buy-in for new opportunities
- Mapping, tracking, and diligently engaging across partner relationships to drive opportunities
Our take
Advertising used to be a simple process, with campaign formats existing of TV, print, and out-of-home, but the increased variety of digital devices these days has resulted in a demand for omnichannel advertisement. This is not only complicated due to needing to customize content for CTV, mobile, and other emerging content formats, but also because each campaign must be managed, financed, and analyzed for success.
Mediaocean provides an omnichannel advertisement management platform that facilitates the management of advertisement media buying for any format. In addition to media management, the platform also includes data analysis tools for the optimization of campaign success and a media accounting dashboard for the management of advertisement financing.
Whilst new omnichannel advertisement platforms are appearing regularly, Mediaocean stands out with its end-to-end approach, as opposed to focussing on media buying, accounting, or data analysis like most competitors. Furthermore, whilst users can access Mediaocean's solutions through its unified platform, the company also provides APIs to allow for integrations with other advertising workflows and platforms.
Underscoring this end-to-end approach is Mediaocean's acquisition of Innovid in 2024. This will further expand Mediaocean's reach, as it merges its acquisition with another omnichannel business - Flashtalk - that it purchased in 2021. This portfolio merging will increase the control and choice advertisers have over data and decisions as to where ad spend goes.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (2 rounds)
Apr 2008
$30m
SERIES B
Jul 2007
$10.5m
SERIES A
Total funding: $40.5m
Company benefits
- Wellness and mental health - Workout classes, webinars, discounted gym memberships, healthy snacks, and Headspace subscriptions are combined with an Employee Assistance Program to provide extra support for our team members
- Parental benefits - Mediaocean provides maternity and paternity leave, fertility assistance, bonding leave
- Vacation - Take advantage of global PTO policies, paid holidays, and time off to volunteer and give back to local communities
- Retirement planning - 401K plans, pension plans, and superannuation plans help our global employees prepare for life after MO
- Healthcare - Competitive healthcare and insurance benefits for individuals and families vary by office location and country of residence
- Company culture - Holiday and summer parties, happy hours, weekly breakfasts, trivia nights, book clubs, career circles, and global philanthropy efforts are just some of our cultural programs at Mediaocean
Company HQ
Financial District, New York, NY
Leadership
Bill Wise
(CEO & Co-Founder)Previously founded Yobi and Click Ventures, and is Chariman at MediaWallah.
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