Product Marketing Manager, Verity
Autonomous indoor drones
Be an early applicant
Autonomous indoor drones
101-200 employees
Be an early applicant
101-200 employees
Company mission
Verity's mission is to make robotics take flight.
Role
Who you are
- The ideal candidate will have experience in crafting product narratives, creating content that resonates with diverse audiences, and empowering sales with effective enablement materials
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 5+ years of product marketing experience, preferably in technology or SaaS
- Proven track record of successful sales enablement and content creation
- Excellent written and verbal communication skills
- Strong analytical skills and ability to gather and interpret market data
- Experience with product launches and coordinating cross-functional activities
- Proficiency with marketing and sales tools (e.g., Salesforce and Pardot)
- Ability to thrive in a fast-paced, dynamic environment
What the job involves
- This role will focus on developing and delivering compelling product messaging, enabling our sales teams with the tools they need to succeed, while driving external product communication to elevate Verity’s market presence
- You will work closely with product management, sales, and marketing teams to build a cohesive and impactful product marketing strategy
- Develop and deliver sales enablement materials, including product collateral, presentations, case studies, and training sessions
- Collaborate with the sales team to understand needs and tailor content to address common customer pain points
- Create and maintain competitive analysis and battle cards to position Verity against industry competitors
- Conduct regular training sessions to ensure the sales team is proficient with messaging and product positioning
- Own ICP and personas definitions and materials
- Work hand-in-hand with both the Head of Demand Generation and the Product team to define content roadmaps, gap analysis and assess content effectiveness
- Lead content strategy and execution, creating high-quality assets such as white papers, blog posts, eBooks, videos, and webinars
- Own the development of product messaging and value propositions that communicate Verity’s unique capabilities and benefits
- Collaborate with content and design teams to ensure brand consistency across all materials
- Serve as a product ambassador and collaborate with PR and comms the marketing teams to amplify messaging through media, events, and social digital channels
- Draft press releases, product announcements, and external communications that reinforce Verity’s leadership in autonomous inventory management
- Monitor market trends and customer insights to inform messaging and positioning adjustments
- Work closely with product management to understand new features and translate technical details into compelling narratives
- Be in close contact with clients (focus groups, site visits, shadowing sales calls)
- Partner with demand generation teams to optimize product messaging for lead generation campaigns
- Gather customer and market insights to inform product positioning and strategy
Our take
While supply chain automation has been a major focus for investment in recent years, inventory management has been left behind, with the work of checking stock levels usually carried out manually. Verity AG aims to change this with a fleet of autonomous indoor drones that can be deployed to automatically check an entire warehouse's inventory, completely removing the need for expensive and error-prone manual processes.
As the only commerically viable product in this space, Verity currently faces very little competition. By removing the need for human operatives it is able to reduce the error rate to zero within 12 months and rapidly yields a return on its customers investment while also cutting carbon emissions considerably. The system is currently installed on over 30 sites with IKEA being the latest major company to deploy Verity's drones in their warehouses.
Verity has recently raised significant funding in a Series B round, which will be used by the company to scale its operations. Just in time too : there are a large number of companies on its waiting list, and with more than 150,000 warehouses worldwide still relying on manual inventory checks there is a huge market to grow into.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (1 round)
Jul 2023
$11m
SERIES B
Total funding: $11m
Company benefits
- Flexibility of a hybrid work environment. You can arrange start and finish times around your life (picking up kids, walking the dog, training for your next marathon at lunch)
- A great company culture, including flat hierarchies, an open-door policy, and a focus on joint responsibility and mutual trust and support
- Working with a skilled, high-achieving, experienced, fun, and growing team—with lots of opportunities to develop your professional career, take on further responsibilities, and grow with the company
- 25 days of annual leave, employee stock ownership plan (conditions apply)
Company HQ
Seebach, Zürich, ZH
Leadership
Raffaello D'Andrea
(CEO)Also co-founded ROBO Global and Kiva Systems (later aquired by Amazon). Is also the Professor of Dynamic Systems & Control at ETH Zürich.
Markus Hehn
(CTO)Prior to co-founding Verity was a Doctoral Candidate at ETH Zürich, researching control agorithms for aerial vehicles. Before that was a Hybrid Systems Project Student at Bosch and an Engineering Intern with Mercedes-Benz.
Markus Waibel
(COO)Was previously President of DIAS, Switzerland, and the co-founder of Robohub and The ROBOTS Association.
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