Brand Campaign Manager, Robinhood
$136-160k
+ Bonus + Equity
Commission-free stock trading platform
Open for applications
Commission-free stock trading platform
1001+ employees
Open for applications
$136-160k
+ Bonus + Equity
1001+ employees
Company mission
To democratize finance for all.
Role
Who you are
- 4-6+ years of professional work experience in a Brand Campaign or Integrated Marketing capacity
- Naturally keeps a pulse on the marketing and/or financial services industries and applies learnings to their day-to-day
- Strong relationship building capabilities and ability to work cross-functionally
- Experience managing creative, media, and/or research agency partners
- Experience in tech companies where customer insight is paramount
What the job involves
- As the Brand Campaign Manager, you'll help elevate and amplify the Robinhood brand and our products to audiences key to our business growth through compelling, provocative, and impactful marketing campaigns
- We are looking for a customer- and culture-obsessed marketer who can develop campaign strategy, then execute on it by leading a cross-functional team
- As a champion of the audience and the brand, you’ll recommend powerful consumer and cultural insights rooted in data that will be the springboard for work that cuts through the category noise to our target audience, inspiring action and driving business impact
- You’ll work on our most innovative and important products alongside cross-functional teams from Product Marketing, Media, Operations, Creative, Data Science, Comms, Research, Legal and more
- Independently orchestrate end-to-end 360 campaign development from insight mining to ideation to execution as the strategic and operational backbone of a cross-functional team, across digital, social and IRL channels
- Leverage data and research to inform cut-through channel and activation strategies to reach our target audiences in a bold, impactful and efficient way resulting in outsized impact beyond that of the planned media spend
- Identify opportunities to test and learn, pushing beyond the expected while ensuring that we have appropriate measurement set up for each learning agenda
- Standardize and improve campaign development processes that empower yourself and others to work more efficiently
- Provide thought leadership and best practices recommendations grounded in a pulse of the category, understanding of our competitor landscape, best in class marketing, and past learnings first-hand
Our take
For years, traditional brokers ruled the share trading realm, charging hefty fees that locked out everyday investors. Robinhood emerged as a disruptor, offering commission-free trading and opening the door to a new generation. Its innovative model thrives on premium features like increased buying power and extended trading hours, attracting a younger audience drawn to meme stocks like AMC and GameStop.
But Robinhood's not just about quick thrills. The company claims its mission lies in catering to "the unmet needs of the next generation," evidenced by its "Robinhood Retirement" launch, targeting gig-economy workers often excluded from financial planning. This commitment to accessibility aligns with its core values.
However, 2023 brought unexpected turbulence, as Robinhood became entangled in the FTX cryptocurrency exchange bankruptcy scandal when it emerged that the US Department of Justice seized hundreds of millions of dollars of the company's shares tied to FTX founder Bankman-Fried. Despite these challenges, Robinhood successfully bought back the missing stock, and its impact on democratizing finance remains undeniable.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
39% female employees
-23% employee growth in 12 months
Company
Funding (last 2 of 13 rounds)
Feb 2021
$2.4bn
CONVERTIBLE
Jan 2021
$1bn
LATE VC
Total funding: $5.6bn
Company benefits
- Well-being - Premium medical, dental, and vision insurance
- Family & home life - Parental leave, personal prosperity benefits
- Comfort & care - Annual lifestyle stipend
- Office life - Catered meals and fully stocked kitchen, commuter benefits
- Growth - Education and training, community events, career mentorships
Company values
- Safety First: Robinhood is a safety-first company
- Participation is Power: At Robinhood, the rich don’t get a better deal
- Radical Customer Focus: We exist to make our customers happy
- First-Principles Thinking: We make bold bets and challenge the status quo
Company HQ
Downtown Menlo Park, Menlo Park, CA
Articles
Leadership
Vlad Tenev
(Co-Founder)Studied Mathematics at Stanford University, where they met their fellow co-founder. Dropped out of a PhD to start Robinhood.
Baiju B.
(Co-Founder)Studied Mathematics and Physics at Stanford University, where they met their fellow co-founder.
Salary benchmarks
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