Director of Demand Generation, Common Room

• The ideal candidate thrives in high-growth environments, understands how modern B2B buyers behave, and is excited to build a next-generation demand engine powered by signals, data, and AI
• 8–12+ years of experience in B2B marketing with a strong focus on demand generation
• Experience building pipeline programs at a high-growth SaaS company (ideally Series B–D stage)
• Proven track record of driving measurable pipeline and revenue impact
• Experience running integrated campaigns across paid media, ABM, events, lifecycle marketing, and partner channels
• Strong understanding of modern B2B buying behavior and signal-driven marketing
• Experience partnering closely with Sales, SDR teams, and RevOps
• Comfort operating in fast-moving startup environments where strategy and execution go hand in hand
• Strong analytical mindset with the ability to use data to inform marketing strategy and optimization
• Experience with modern GTM tools including CRM, marketing automation platforms, intent data, and analytics tools

Desirable

• We’re looking for a Director of Demand Generation to build and scale the pipeline engine at Common Room
• This role sits at the center of our go-to-market motion and is responsible for driving qualified pipeline through integrated marketing programs, experimentation, and signal-driven engagement strategies
• You’ll partner closely with Sales, RevOps, Product Marketing, and Partnerships to turn market insight and buyer signals into pipeline and revenue
• This is both a strategic and hands-on leadership role. You will define the demand strategy, own pipeline targets, and build the programs that fuel Common Room’s growth as we scale upmarket
• Define and execute the demand generation strategy that drives qualified pipeline across segments, industries, and buying personas
• Translate company revenue goals into measurable marketing pipeline targets and scalable programs
• Develop and lead integrated marketing campaigns across channels including paid acquisition, account-based marketing, events, webinars, partner programs, lifecycle marketing, and content
• Build programs that convert buyer signals into pipeline by partnering closely with RevOps and Sales
• Leverage product usage, website activity, community engagement, and third-party intent signals to identify buying moments and trigger engagement
• Create and run experimentation frameworks to test new channels, campaign strategies, and growth tactics
• Analyze marketing performance and optimize programs to improve conversion across the funnel
• Partner closely with Sales, SDRs, and RevOps to ensure strong marketing-to-sales alignment and pipeline outcomes
• Improve marketing infrastructure including attribution, reporting, campaign processes, and marketing technology
• Hire, mentor, and develop a high-performing demand generation team