Social Media Executive, Rapha
3+ days a week in office
Cycling apparel brand
Job no longer available
Cycling apparel brand
201-500 employees
Job no longer available
3+ days a week in office
201-500 employees
Company mission
To inspire the world to live life by bike.
Role
Who you are
- Proven experience in social media management, influencer marketing, or digital marketing, preferably within the sports or outdoor industry
- Deep understanding of social media platforms, trends, and best practices
- Excellent and confident written and verbal communication skills, with a keen eye for detail
- Ability to present yourself as an expert in your field, you can lead, inspire and influence others
- Strong creative abilities and interests, including photography, videography, and graphic design skills — having worked with apps like Canva, Illustrator, Photoshop or similar
- Ability to work independently and collaboratively in a fast-paced environment
- Passion for cycling and outdoor activities is highly desirable
What the job involves
- We are hiring a passionate and brand-minded Social Media Executive
- This role, based in our central office in London, will join the Global Rapha Marketing team who are focused on inspiring the world to live life by bike
- The successful candidate will be responsible for building and executing a compelling global social media program that leverages key media channels to showcase the best of Rapha
- The role works closely with the Central & Regional Marketing Teams
- Once up and running, they will see social media campaigns through from their inception to execution and reporting stages
- This candidate loves cycling
- They are a self-starter with a customer-centric mindset
- They are creative, excited to explore new ideas, and have an understanding of Brand tone, voice & aesthetic
- They enjoy creating content, communication, coordinating with others, and are proactive in seeking out opportunities for improvement
- They have design skills and a design eye, through the use of apps like Canva, Illustrator, Photoshop or other
- As Rapha’s Social Media Executive, you will be at the forefront of representing the Rapha brand across various digital platforms
- You'll play a pivotal role in shaping and executing our social media strategy, activating key relationships with athletes & influencers, and showcasing engaging content that inspires the world to live life by bike
- This position requires a deep understanding of the cycling community, strong communication skills, creativity, and a passion for storytelling
- Implement a comprehensive social media plan aligned with Rapha's brand identity, values, and objectives
- Stay up-to-date with industry trends and best practices to optimize social media performance across key platforms — Instagram, TikTok, Strava,Youtube, LinkedIn etc
- Monitor and analyze social media metrics to measure the effectiveness of campaigns and initiatives
- Be the expert on how to best engage Rapha’s audience through social media platforms, exploring best practices on current platforms and driving adoption of new platforms as the landscape evolves
- Work with the Press & Influence Manager to activate our key advocates across the network to create compelling and exciting User Generated Content that will connect our social channels with our customers
- Engage with Rapha's online community across social media platforms, fostering meaningful conversations and building brand loyalty
- Respond to inquiries, comments, and messages in a timely and professional manner, representing the brand's values and ethos
- Support Regional Marketing Teams with their social media platforms, providing guidance for best practice, activation of key campaigns, and engagement with advocates
- Regularly analyze social media performance metrics, including reach, engagement, and conversion rates
- Compile and present reports on social media KPIs, campaign performance, and audience insights
- Use data-driven insights to optimize content strategy, improve audience targeting, and drive business objectives
Salary benchmarks
Our take
Rapha is a cycling apparel brand that aspires to create items of the highest possible quality by using advanced manufacturing techniques. Having been the clothing supplier to Team Sky, as well as the women’s UCI WorldTour team CANYON//SRAM, Rapha has worked to align itself with the best names in sport.
The company has seen a series of ups and downs as UK consumer interest in cycling rises and falls. For example, it was able to capitalise on peaks in the market generated first in the wake of the 2012 Olympics, as well as during the pandemic - though it has also faced lulls. Despite this, the company remains positive, and says it has made moves - such as company restructuring - that put it in a position to unlock its next phase of growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Company benefits
- Access to a Global Employee Assistance Programme
- A variety of resources to support your mental health and wellbeing
- Monthly social events
- Quarterly team away days
- Regular talks and events organised by our Culture Club
- Generous annual leave rising with length of service
- Enhanced parental leave options
- Enhanced pension schemes
- Healthcare
- Lessons to build confidence, inspire and support those at the beginning of their cycling journey (you don't need your own bike to take part)
- Annual testing allowance so you can put our products through their paces
- Significant staff discount
- Flexible working - we just have core hours for collaboration and time with out teams
Company HQ
Archway, London, UK
Leadership
Simon Mottram
(Founder & Director)Previously Brand Marketing Consultant at various companies, including Interbrand, Sapient, Circus and Fourth Room.
Fran Millar
(CEO)Previously CEO at Belstaff, INEOS Hygienics and INEOS Grenadiers Cycling Team.
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