Principal Product Manager, Marshmallow
Growth
+ Bonus scheme
1-3 days a week in office
Accessible, tech-enabled insurance for those who step outside the norm
Open for applications
Accessible, tech-enabled insurance for those who step outside the norm
501-1000 employees
Open for applications
+ Bonus scheme
1-3 days a week in office
501-1000 employees
Company mission
To back those who find themselves on a different path, either by choice or by circumstance, helping the exceptions to the rules that others aren’t interested in serving.
Role
Who you are
- 7+ years of product management experience, ideally in high-growth environments like SaaS, marketplaces, or DTC/eCommerce
- Proven track record of building and scaling growth products or platforms from the ground up
- Experience with A/B testing at scale, experimentation frameworks, and understanding of statistical principles
- Comfort working with AI or data science-powered products, or a strong interest in developing this skill set
- Strong understanding of growth channels (e.g. SEO, performance marketing, CRM) and how product can enhance them
- Ability to set strategic direction while also sweating the details
- Bonus points if you’ve worked in an early-stage environment, led cross-functional pods, or launched new business lines
- Think like a founder: you’re resourceful, strategic, and not afraid to go from zero to one
- Are deeply curious and energised by experimentation, learning, and shipping fast
- Get excited by technology—especially new capabilities like AI—and enjoy applying them creatively
- Communicate clearly and influence effectively across technical and non-technical audiences
- Love using data to make decisions and enjoy solving ambiguous problems through first-principles thinking
- Have a strong sense of ownership, but you’re also a true team player
What the job involves
- We’re looking for a Principal Product Manager to join the Growth team, leading our most ambitious growth initiatives. You’ll play a key role in shaping our strategy for acquiring new customers, building new growth products from scratch, and scaling our experimentation and marketing technology capabilities. This is a unique opportunity to blend long-term innovation with near-term impact, helping Marshmallow reach its next stage of growth
- Define and own a forward-looking growth product strategy, identifying bold opportunities to accelerate new business
- Lead the discovery, definition, and execution of new growth products and features, working closely with design, engineering, data science, and marketing
- Build and scale a culture of experimentation, leading the design of a robust A/B testing and measurement framework
- Explore and apply emerging technologies—including AI and personalisation models—to unlock new acquisition channels and improve user journeys
- Act as a leader for Growth across the business, setting vision and influencing at the exec level
- Partner with Growth Marketing to supercharge performance across SEO, referrals, affiliates, paid media, and organic channels
- Shape our Martech and content infrastructure to better support experimentation and real-time optimisation
- Own high-impact KPIs and clearly communicate trade-offs, priorities, and performance to the broader business
- Mentor other product managers and contribute to a strong product culture within the Growth team
Application process
- We break it up into 4 stages:
- Initial call with a member of our Talent Acquisition team (30 mins)
- A past-experience interview (90 mins) and metrics interview with Stephen Hemmings the Hiring Manager for the role
- An onsite Product Challenge interview for 2 hours
- A culture interview to check that your work style fits our processes and values (60 mins)
- We’ll let you know if you’re invited to an interview or not. But, as a small team with a lot of applications to consider, we can’t give individual feedback on each application
Salary benchmarks
Our take
For many ordinary people, insurance can be inaccessibly expensive. Marshmallow solves this problem by using data and technology to offer fairer coverage for car and van owners.
Car insurers generally quotes drivers according to population data, and many drivers are overcharged due to age and demographic. By leveraging data and proprietary technology, Marshmallow can offer more accurate and personalised quotes delivered in minutes, meaning lower fees for drivers. Naturally, this approach has proven popular, with Marshmallow garnering impressive reviews and accolades since it first launched.
The insurtech space is becoming increasingly competitive, and more and more tech companies are moving into the car insurance space, so the company is currently looking to expand into other insurance areas. Marshmallow’s unicorn status is a clear indicator of the company’s ongoing success and scalability, and will help to facilitate this diversification.
For now, the company is focused on helping those outside the norm, such as those who have uprooted their lives and moved to the UK. But in the future, it hopes to expand to any group of people who are unfairly marginalised and whose problems Marshmallow is uniquely positioned to solve.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Open and honest communication
"At Marshmallow information is 'over-shared' and this starts from the CEOs and continues through the organisation. People across the business are..."
Funding (last 2 of 5 rounds)
Apr 2025
$45m
LATE VC
Sep 2021
$83m
SERIES B
Total funding: $163.2m
Company benefits
- Flexible working - Manage your own time and choose where to work from (in the office, at home, or a little bit of both). Just make sure your team is happy too.
- Ben benefits - Get your hands on your flexible benefits budget with the Ben Mastercard and spend it wherever you want.
- Competitive bonus scheme - designed to reward and recognise high performance 🌟
- Private healthcare - We want to support everyone’s wellbeing at Marshmallow, which is why we offer private healthcare insurance with Vitality.

- Cycle to work scheme - We’re registered under the Cycle-to-Work scheme, so you can buy a new bike tax-free. Lycra shorts optional.
- Mental wellbeing - We have partnered with Oliva to offer mental health support and make therapy sessions more accessible.
- Learning and training - Personal budgets for books and training courses to help you grow in your role. Weekly book clubs and learning sessions. Plus 2 days a year - on us! - to further your skillset.
- Company socials - We give all of our teams monthly budgets to get to know each other better outside of work. Plus we have company-wide socials every two weeks, themed parties, and more.
Company values
- We have a bias for action - We carry urgency into our every day, knowing that only by making daily progress can we drive long-term growth
- We are challenging and honest - We optimise for truth and progress, which requires us to never shy away from difficult conversations with each other
- We take ownership - We take on challenges, and put our hands up when things go wrong
- We are selfless - We work hard, together and without ego
- We are bold - To serve our customers best, we experiment relentlessly, make tough decisions and go where others won’t
- We simplify for success- We don’t overcomplicate or try to be too clever. Less is more
Company HQ
Old Street, London, UK
Articles
Leadership
Oliver Kent-Braham
(Co-CEO)Previously worked in Growth & Partnerships at Yoti and Leveraged Finance at Investec. Previously founded Reel Money.
David Goaté
(Chief Architect)Previously Software Architect at Yoti, also worked as a software engineer at Homeseller, Cognitran and IG.
Alexander Kent-Braham
(Co-CEO)Previously worked in Product at Yoti. Also co-founded Reel Money and was an Analyst at hedge fund QCM.
People progressing
Joined as Software Engineer, being promoted to Technical Team Lead after 10 months.
Diversity, Equity & Inclusion at Marshmallow
- To solve big problems, we need exceptional people from all walks of life. We're creating a culture where everyone feels empowered to bring their unique perspectives and boldest ideas to the table. Belonging - As a community, we foster an environment where everyone feels supported and safe to bring their authentic self to work. Recognition - We recognise and celebrate the differences in our experiences, understanding that our unique contributions help us collectively deliver our best work. Influence - We’re empowered to share our voice and have influence. We value diversity of thought, knowing we are better through our collective perspectives and experiences.
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