Senior Marketing Analyst, Ada
$96-130k
Chatbot AI customer experience solution
Be an early applicant
Chatbot AI customer experience solution
201-500 employees
Be an early applicant
$96-130k
201-500 employees
Company mission
To repair broken brand interactions and restore the customer experience.
Role
Who you are
- Degree in Math, Statistics, Economics, or similar field
- 5+ years experience in data analytics/science, business analytics, or marketing analytics
- Strong understanding of marketing/sales funnel analytics and performance metrics
- Proficiency in data analysis and visualization tools (i.e., Looker, SFDC, Google Analytics, HockeyStack, etc.)
- Experience with A/B testing, media mix modeling, and multi-touch attribution
- Experience optimizing for website performance and SEO (Google search console)
- Track record leveraging large dataset to develop recommendations and implementation plans
- Excellent written and verbal communication skills with strong executive presence and proven ability to rally others around a vision
What the job involves
- We are seeking a Sr. Marketing Analyst to drive pipeline growth through full-funnel optimization - from paid/organic channels to lead routing and conversion
- As the analytical authority, you will analyze marketing metrics, optimize the funnel, and report on pipeline performance across channels, delivering insights on opportunities and risks
- Additionally, you will maintain the marketing reporting infrastructure, ensuring alignment with KPIs
- Define and execute strategies for growing the sales pipeline through full funnel optimization, from paid/organic campaigns, to lead routing and conversion
- Provide recommendations to marketing leadership to inform overall strategy and pipeline generation efforts
- Develop and maintain an pipeline attribution model and provide recommendations to efficiently growth pipeline
- Monitor competitive environment to ensure our performance marketing strategy is positioned for success
- Build tools, dashboards and reports to monitor performance of pipeline generation efforts
- Analyze conversion performance of existing web pages; provide recommendations for improvement
- Improve SEO of key pages by recommending technical changes (e.g., HTML structures) and content changes (e.g., keywords, page layout, additional blogs)
- Work collaboratively with Marketing Operations to ensure leads are processed according to agreed SLA
Our take
More and more, customer interactions are moving online. There is an increasing need for automated solutions to handle high demand and ensure positive customers experiences. Ada is the leading technology provider of Automated Brand Interactions. Its bots rely on artificial intelligence to answer customers’ sales and service questions, empowering companies with digital-first, omnichannel experiences at scale.
The company has automated 2.6 billion brand interactions and supports over 320 brands across the globe including Zoom, Facebook, and Square. Its technology includes a no-code platform, which lends to its popularity. The company has been focused on expanding its product suite and generative AI capabilities as it sets out to optimize all customer experiences across the board.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Generous stock option plan
- Unlimited vacation
- Wellness account
- Extended health coverage
- Dental/optical/travel insurance
- Life insurance
- Employee and family assistance plan
- Flexible work schedule
- Digital first, fully remote with WFH budget
- In-house social worker
- Paid parental leave for Canadian and U.S. residents
- Development opportunities
Company values
- Authenticity
- Courage
- Empathy
- Simplicity
Company HQ
Wellington Place, Toronto, ON
Articles
Leadership
Mike Murchison
(CEO)Previously co-founded Nucleus, Atlus, WhatsNext Lab and Volley.
David Hariri
(Designer & Developer)Experience as Developer for Teehan+Lax, and co-founder of Volley.
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