Content Integration Specialist, Tonal
$80-100k
Electromagnetic home gym
Be an early applicant
Electromagnetic home gym
501-1000 employees
Be an early applicant
$80-100k
501-1000 employees
Company mission
To help people look, feel, and be the strongest and fittest versions of themselves.
Role
Who you are
- The ideal candidate is highly accurate, comfortable with high-volume, detailed work, and able to keep a large and increasingly complex catalog consistent and well organized
- 4-year college degree or equivalent experience, plus approximately 2 years of relevant professional experience
- Strong foundation in content operations, media asset management, metadata, or taxonomy work
- Experience working in content management systems, digital asset management platforms, or structured media libraries
- Able to apply detailed metadata accurately and consistently across a high-volume content library while meeting time-sensitive deadlines
- Comfortable reasoning through classification, tagging, and schema-level decisions, including how content should be categorized and why
- Highly detail-oriented and organized, with strong multi-tasking skills
- Understanding of the video creation and post-production process; familiarity with video compression and formats is a plus
- Hands-on experience with Adobe Premiere, Lightroom, and Photoshop is a strong plus
- Interest or background in health, fitness, or kinesiology is a plus
- Able to follow established processes while exercising good independent judgment to identify inconsistencies, resolve classification questions, and flag issues
- Adaptable as priorities change, with curiosity about how AI, automation, and new tools can improve team workflows
- If your experience aligns with what we’re looking for (even if you don’t check every single box), send us your application. We would love to hear from you!
What the job involves
- Tonal is seeking a detail-oriented Content Integration Specialist to tag, organize, and maintain our growing content library within our internal content management and tagging systems
- This role is essential to making Tonal’s content usable and discoverable. The metadata this person applies helps ensure that workouts function as intended for members at home while also creating the foundation for future product experiences
- Tag and classify Tonal's movement library with deep metadata specificity, supporting the platform's growing and evolving content needs
- Help manage and keep the tagging taxonomy organized as new content types are introduced, ensuring consistency across increasingly complex content types
- Manage media assets across post-production and CMS pipelines, maintaining an organized, streamlined, and easily retrievable video/audio library for Post Production and other cross-functional teams
- Maintain close, ongoing coordination with the Post Production team to ensure content deliverables meet metadata tagging requirements and trainer user experience standards
- Verify that production documents match corresponding workout programming, flagging and resolving any discrepancies
- Perform quality control checks on final exports across the Tonal platform and mobile app, ensuring accuracy and consistency before release
- Support the building and organization of operational trackers as part of the production process
- Administrative tasks and cross-departmental tracking, in coordination with the Content Integration Manager
Our take
Tonal has created a proprietary digital weight system and combined this with coaching to offer a personalised and smart home gym. Its wall-mounted system uses electromagnetism to control the weights, replacing bulky and hard-to-store weightlifting equipment with a slim and sleek machine.
As well as selling the machines, Tonal sells subscriptions to personal training sessions and workout routines. The fitness landscape is shifting toward at-home equipment other similar equipment is supplied by Peloton and Mirror.
Tonal has seen impressive growth, investing equity funding into content initiatives, high-profile partnerships, scaling operations, and strong celebrity endorsements. It remains to be seen, however, if the current trend of home-workout equipment will stick around, let alone gain new momentum, but Tonal's cleverly designed equipment gives it an edge over competitors.
Steph
Company Specialist at Welcome to the Jungle
Insights
-38% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Apr 2023
$130m
LATE VC
Mar 2021
$250m
SERIES E
Total funding: $580m
Company benefits
- We look at the whole picture to give you a competitive salary, top-tier benefits, and lifestyle perks
- Working for Tonal includes a top-quality health care package, commuter benefits, support for new parents, and more
- Your well-being is important to us. Take time off when you need it with flexible vacation days
- Enjoy weekly catered team lunches at our San Francisco headquarters, plus a kitchen full of healthy (and not-so-healthy) snacks
- At Tonal we encourage a fun and inclusive atmosphere. We make the time to socialize at office happy hours, team offsites, and special company-wide events
- Fitness is our thing. Use Tonal in the office whenever it fits your schedule. Partner workouts are always welcome
- From day one you’ll get set up with your own personal laptop, headphones, standing desk, and whatever else you need to do your best work
- Treat yourself! When you’re part of Team Tonal you get discounts on everything from Gear Shop apparel to your very own Tonal
Company HQ
SoMa, San Francisco, CA
Leadership
Aly Orady
(Founder, Board Member & Advisor)They started their career at Hewlett-Packard’s Computer Systems Laboratory designing super-computers, followed by technical leadership roles at a series of startups, including Kealia, Inc. (now Sun/Oracle). Served as the company's CEO from 2015 before transitioning into their current role in April 2023.
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