Marketing Director, IXL Learning
Rosetta Stone
E-Learning providers
Be an early applicant
E-Learning providers
1001+ employees
Be an early applicant
1001+ employees
Company mission
To make educational experiences better for everyone.
Role
Who you are
- BA/BS degree
- 12+ years of consumer brand marketing and/or integrated marketing experience, including experience leading and driving overarching marketing strategy
- B2B or enterprise marketing experience is a plus
- 5+ years of people management experience, including managing other people managers
- Strategic thinking: You are able to take a set of goals and build short- and long-term plans and strategies to achieve them. You don’t fall back on doing what’s always been done, but consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with the company needs, values, and resources
- Written communication: You are an exceptional writer and editor who knows how to clearly communicate a message, cut through the noise, and make every word count
- You get things done: You’re a self-starter, detail- and deadline-oriented, organized, and adaptable. You have the ability to manage complex, cross-functional projects and rally stakeholders around a common goal
- Interpersonal skills: You have excellent verbal communication skills and can effectively communicate opportunities, challenges and solutions to leadership and cross-functional partners
- Team management: You are both an effective coach and a team player, willing to roll up your sleeves and get into the weeds when needed; you hold team members to high standards while enabling them to take ownership of their work
What the job involves
- You’ll be responsible for devising creative, multi-channel marketing strategies that drive customer acquisition and retention both domestically and internationally
- You’ll bring alignment and focus in our marketing efforts across brand advertising, digital marketing, product marketing, email marketing, social media, influencer marketing, and more
- While your main focus will be on marketing the Rosetta Stone consumer product, you will also have the opportunity to lead the marketing for Rosetta Stone for Enterprise, which helps companies like BMW, Sony, and Williams-Sonoma enable their employees to speak and work confidently across language barriers
- You’ll oversee strategies for areas including demand and lead generation, field marketing, and product messaging
- Work with executive leadership and marketing leaders to develop marketing strategies to achieve our customer acquisition goals and secure Rosetta Stone’s position as the market leader for the long-term
- Refine and build out Rosetta Stone’s brand narrative and positioning to appeal to a broad range of consumers #LI-REMOTE
- Oversee the integration of our marketing efforts across channels, working with marketing team leads to ensure consistency throughout customer touchpoints including: brand advertising, digital marketing, product marketing, email marketing, social media, influencer marketing, affiliate marketing, public relations, SEO, and more
- Own the pricing and promotion strategy, ensuring cohesion across marketing channels and continually testing and optimizing these strategies over time
- Lead go-to-market planning for new product and feature launches, coordinating both external and internal communications
- Devise and implement marketing strategies localized for key international markets to grow our global customer base
- Manage and mentor a small team of marketing generalists and email marketers, with opportunity to add headcount
- Rosetta Stone for Enterprise: Lead our B2B marketing efforts, with a focus on developing compelling product messaging and materials, and lead generation and lead nurture strategies
Our take
IXL Learning has been creating software solutions for education since the late 90s and claims to have more than 13 million students using its service. The personalized learning platform has grown and developed since the late 90s internet boom and become more responsive and tailored to each of its students' needs.
This evolution has been achieved through breakthroughs in analytics software as well as numerous lucrative acquisitions by IXL. These buyouts have included Rosetta Stone, one of the global leading language learning platforms, Education.com and Vocabulary.com. IXL also facilitates Wyzant, the largest tutoring network in the US, and ABCya, which has published more than 300 educational computer games.
With a vast internet network of companies under its belt, IXL is still investing in innovation in the 2020s. In 2022, it acquired Curiosity Media which is responsible for Fluencia. This Spanish language learning app uses neuroscience research to perfect the learning of the Spanish language, exemplifying how IXL has grown from a revolutionary online learning platform to a multi-pronged investor in education. That being said, it still releases its own groundbreaking products such as the IXL Math "Takeoff" platform, a personalised whole-class instruction resource for teachers.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company values
- Passionate - We strive to create a work environment where all employees are united in our goal to delight and impress our customers and to foster a culture that helps all IXLers thrive
- Tenacious - We seek out learning opportunities for ourselves, understand that feedback and mistakes are part of the process rather than something to fear, and embrace a growth mindset
- Authentic - We are authentic, kind, and honest in our interactions. We ask questions and listen to each other. And, we have fun and find joy in our work and collaborations
Company HQ
East San Mateo, San Mateo, CA
Articles
Leadership
Paul Mishkin
(CEO)Previously BA in Computer Science at Harvard University.
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