Online Lifecycle Marketing Senior Manager, Zoom
$126.5-276.7k
More information about location
Work platform for human connection
Open for applications
Work platform for human connection
1001+ employees
Open for applications
$126.5-276.7k
More information about location
1001+ employees
Company mission
To help people connect, collaborate, and get more work done, together.
Role
Who you are
- Bring 13+ years of experience driving lifecycle monetization in PLG SaaS and/or subscription businesses (self-serve/SMB), with clear revenue ownership at scale
- Demonstrate a strong track record of driving revenue impact through lifecycle programs, experimentation, and optimization
- Collaborate effectively across Product, Data Science, Analytics, Ecommerce, and Finance, influencing without direct authority
- Leverage deep fluency in product usage analytics, cohort analysis, predictive modeling, and LTV frameworks to guide decisions
- Operate with executive presence and strong judgment, balancing automation and personalization across lifecycle channels and platforms
- Possess broad experience in multi-channel lifecycle marketing, driving strategy and execution across email, push, SMS, app notifications, and in-product messaging. Focus on orchestration, sequencing, and utilizing product signals to deliver timely and relevant messages
- Demonstrate Experience contributing to SMB, B2B go-to-market strategy, including PLG motions, self-serve monetization, and cross-functional alignment
What the job involves
- Zoom is seeking a senior, strategic Lifecycle Marketing Sr. Manager to own and evolve lifecycle monetization across our Online and Self-Serve ecosystem
- This role is built for a lifecycle leader who can translate product usage and customer intent into measurable revenue impact at scale
- You will shape PLG and monetization strategy across Zoom’s multi-product portfolio, partnering cross-functionally to maximize customer lifetime value
- The Online Marketing and Retention team owns the end-to-end customer lifecycle for Zoom’s self-serve and ecommerce motions
- We partner closely with Product, Data Science, Analytics, Ecommerce, and Finance to drive scalable growth across activation, expansion, retention, and resubscription - grounded in product signals, experimentation, and strong measurement
- Owning Zoom’s lifecycle monetization strategy, driving conversion, upgrades, expansion, add-on adoption, and resubscription within a PLG motion
- Leading lifecycle strategy across activation, adoption, expansion, renewal, and win-back through personalized, usage-driven journeys
- Partnering with Data Science and Analytics to build segmentation and predictive models that identify intent, expansion readiness, and churn risk
- Driving lifecycle experimentation across onboarding, trials, pricing and packaging, feature access, and reactivation levers to improve revenue outcomes
- Defining measurement and attribution frameworks that connect programs to conversion, retention, expansion, and LTV growth
- Influencing product roadmap and go-to-market priorities through insights, test learnings, and cross-functional leadership
Application process
- End Date: February 20, 2026
Our take
Zoom reworked video conferencing when most people assumed it was a solved problem, with services from Cisco and Skype already ubiquitous in workplaces and homes. However, its videoconferencing infrastructure was simpler to use, faster and more flexible than any previous solution, and it swiftly took the world by storm.
Its success bred competition, however, and companies such as Microsoft and Google, along with numerous smaller communications firms, have begun making inroads on Zoom's formerly commanding lead. Additionally, as workplaces are mostly adopting a hybrid or flexible working strategy, some of its importance as a workplace tool is wearing off and it is recording a gradual decline in daily usage rates.
To counter these trends, Zoom is expanding its business offerings through product development and strategic acquisitions. Alongside many other large tech companies, it has battled through a difficult economic situation, but it nonetheless remains a profitable company and household name. Plus, its track record of innovation means it is still very much one to watch in the communications space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2017
$100m
SERIES D
Feb 2015
$30m
SERIES C
Total funding: $148.5m
Company benefits
- Work from home opportunities
- Retirement benefits
- My-Time-Off (MTO), an extended vacation policy
- Employee Stock Purchase Plan (ESPP) and Restricted Stock Unit (RSU) Equity Program plus Yearly stock grant for all employees
- Wellness and fitness reimbursement, wellness resources, Thrive Global wellness app, TaskHuman wellness coaching app
- Employee Assistance Program (EAP) including emotional support, financial resources and legal guidance
- Paid Parental Leave (both parents) 16 weeks paid leave (or statutory if more generous)
- Employer Matching of Charitable contributions up to $500 USD equivalent/year
- Annual Zoom Store Allowance
- Business Travel Accident Insurance
Company HQ
Downtown San Jose, San Jose, CA
Leadership
Eric Yuan
(CEO & Founder)Previously VP Engineering at Cisco and WebEx.
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