Field Marketing Manager, Anaplan

• The ideal candidate is a proactive self-starter who thrives in a fast-paced environment.
• You are a doer, not just a delegator, with a strategic mindset to develop high-impact marketing programmes that help Sales increase their pipeline.
• Your ability to think big, problem-solve, and work cross-functionally will be key to your success
• Bachelor’s degree in Marketing, Communications, Business, or a technical field (MBA a plus) or equivalent experience
• 10+ years of experience in B2B enterprise software field marketing (preferably SaaS/on-demand software)
• 5+ years of experience working directly with senior Sales, Presales, and Customer Success leadership, acting as a trusted advisor in demand generation
• Expertise in segment marketing, demand creation, and campaign execution, including event management
• Experience defining acquisition account-based goals and working closely with Sales to provide data-driven insights
• Proven ability to execute 1:1 Account-Based Marketing (ABM) strategies and develop programmes for key accounts
• Strategic thinker who leverages both traditional and modern marketing tactics to design impactful campaigns

Desirable

• Reporting to the Senior Director of Field Marketing, EMEA, you will be responsible for driving demand and brand awareness across your region.
• Partnering closely with Sales, Presales, and Professional Services, you will design, execute, and optimise marketing programmes that support key business goals.
• You will own the marketing budget allocation, ensure alignment with sales priorities, and provide clear performance reporting to both Sales and Marketing leadership
• This role requires strong collaboration with global marketing functions to define and localise impactful campaigns while ensuring a multi-channel, integrated approach
• Develop and execute regional/local field marketing plans to support sales objectives, drive customer acquisition, and grow existing accounts
• Research, recommend, and deliver targeted marketing programmes, including field events, partner activities, executive roundtables, and industry tradeshows
• Ensure alignment with corporate digital/demand generation campaigns (e.g., webinars, direct email, advertising) and localise where needed
• Collaborate with Sales to create account-level marketing plans for top strategic accounts
• Support Sales with consultative selling tools, training, and market insights for engaging multiple decision-makers in complex B2B sales cycles
• Act as the regional marketing representative, partnering with Sales, Presales, and Customer Success to execute brand and demand generation strategies
• Oversee the timely execution of marketing plans through cross-functional collaboration
• Track and analyse marketing performance metrics, optimising resources for maximum impact