Product Marketing Manager, Keelvar

Salary not provided

Mid and Senior level

Remote from Germany, Ireland, UK, US

SaaS solution for enterprise procurement teams

Open for applications

SaaS solution for enterprise procurement teams

101-200 employees

B2BArtificial IntelligenceEnterpriseInternal toolsLogisticsSupply ChainSaaSAutomation

Open for applications

Salary not provided

Mid and Senior level

Remote from Germany, Ireland, UK, US

101-200 employees

B2BArtificial IntelligenceEnterpriseInternal toolsLogisticsSupply ChainSaaSAutomation

Company mission

To help strategic sourcing teams be significantly more effective. They are focused on a high standard of customer service and success. They strive to be agile, responsive, and supportive in all aspects of their business.

Job

Company

Role

Who you are

This is an ideal role for a PMM with strong PLG experience, exceptional execution skills, and a passion for data-driven growth in a fast-moving SaaS environment
3 plus years of Product Marketing experience in B2B SaaS or marketplace environment.
Experience with PLG models, ideally in self-serve or hybrid funnel environments
Strong GTM foundations with experience developing messaging, competitive insights, and launch plans
Proven ability to craft value propositions and product narratives for enterprise use cases
Data-driven, with strong analytical skills and experience building reports that demonstrateROI and guide decision-making
Highly organised, comfortable prioritising in fast-moving environments, and able to cut through ambiguity
You thrive in an environment of mutual respect, openness and collaboration. You enjoy getting things done at a quick pace
Entrepreneurial mindset and passion for high-growth, innovative tech environments
Bonus (not required): experience in procurement, supply chain, or adjacent enterprise workflow platforms

What the job involves

Keelvar is looking for a Product Marketing Manager (PMM) to accelerate our revenue growth and help shape the future of our AI-native sourcing platform
In this role, you’ll work closely with Product Marketing, Growth, GTM and Product to analyze customer behavior, craft compelling narratives, and build high-impact GTM and PLG programs that increase adoption, usage, and revenue
Go-to-Market & Messaging
Develop compelling messaging, storytelling, and ICP for new and existing products
Partner with Marketing and Growth to build and launch high-impact GTM campaigns that drive pipeline and revenue
Create product narratives and value propositions that resonate with enterprise buyers and practitioners
Deliver sales enablement materials, pitch decks, competitive insights, and user-centric value messaging
PLG & Experimentation
Shape and evolve the foundations of Keelvar’s PLG motion
Work with Growth to experiment with early-stage and upcoming products to validate value, demand and activation layers
Build product-led experiences, content and campaigns that drive acquisition, activation and expansion through self-serve or hybrid funnels
Customer, Market & Data Insights
Conduct customer and market research on customers and prospects to uncover jobs-to-be-done., market trends, key personas, and adoption friction
Translate insights into actionable messaging, experiments, product improvements, and GTM optimizations
Provide competitive intelligence that informs product roadmap, positioning, and go-to-market strategy
Content & Enablement
Own and execute the content strategy across the product marketing lifecycle (planning, creation, enablement)
Create compelling assets that support awareness, education, onboarding, and adoption
Measurement & Reporting
Own and report on Product Marketing KPIs (campaign performance, adoption signals, messaging impact, and contribution to pipeline/revenue)

Our take

With the increasing need to automate procurement processes, the materialisation of e-procurement technology is anticipated to open up new opportunities for market growth. The requirement to prevent the duplication of records is also anticipated to boost the procurement software market's development in the coming years.

Keelvar is a global provider of AI-driven sourcing optimisation and automation solutions for enterprise procurement teams. They are a leader in the market and optimise over $100bn+ dollars in spend annually for large and mid-sized clients. Their customers include Microsoft, Tesco PLC, Royal FrieslandCampina and Mauser Packaging Solutions.

2022 investment from SquareOne and Mosaic Ventures is supporting Keelvar’s expansion into Europe and the US, research and development, and the hiring of more talent.

Freddie

Company Specialist at Welcome to the Jungle

Insights

23% employee growth in 12 months

Glassdoor (4.8)

Company

Funding (last 2 of 3 rounds)

May 2022

$24m

SERIES B

Jun 2020

$18m

SERIES A

Total funding: $42.9m

Company benefits

Competitive salary in a fast-growing start-up
Great annual leave and family leave offerings
Medical Insurance allowance
401 k plan
Flexible working hours with a true focus on work life balance. Plus your birthday off on us!
Great culture of collaboration and innovation

Company HQ

Centre, Cork, Ireland

Leadership

Alan Holland

(Founder & CEO)

PhD in Computer Science, specialising in Algorithmic Mechanism Design, Game Theory and Artificial Intelligence. Founded Keelvar in 2012.

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