According to research by VoucherCodes, the average UK shopper saves £180 per year by using discount codes. In total, this means roughly £9 billion is saved by consumers each year.
VoucherCodes pioneered aggregating all these codes in one place, making them a household name among shoppers. The company was acquired by RetailMeNot, which itself has been acquired. They're both now part of MacAndrews & Forbes, a US conglomerate, and the challenge will be to remain dynamic with this more complex ownership structure.
Freddie
Company Specialist at Welcome to the Jungle