Marketing Manager, AppZen

• Mid-level B2B marketing experience, with a focus on SaaS industry
• Proven track record in field marketing and event management
• Experience in product marketing and campaign development
• Strong understanding of digital marketing channels and best practices
• Experience in developing and executing integrated marketing campaigns
• Demonstrated ability in webinar management and execution
• Excellent project management and organizational skills
• Outstanding communication and interpersonal abilities
• Bachelor's degree in Marketing, Business, or related field
• Ability and willingness to travel within the UK

Desirable

• We're seeking an experienced Marketing Manager to join our team on a 6-9 month assignment
• This role will be instrumental in driving our B2B SaaS marketing initiatives, with a particular focus on field marketing activities while managing broader marketing responsibilities
• The position involves occasional regional travel within the EMEA region to support events and customer engagements
• Develop and execute integrated marketing campaigns across digital and traditional channels, with a strong emphasis on field marketing events and programs
• Plan and manage industry events, roadshows, and customer meetups to drive brand awareness and lead generation
• Create, localize and manage product marketing assets, including sales enablement materials, product collateral, and customer-facing documentation
• Design, execute, and measure multi-channel marketing campaigns aligned with business objectives
• Plan, coordinate, and host webinars, including content development, speaker management, and follow-up activities
• Collaborate with sales teams to create effective account-based marketing strategies
• Oversee marketing content development, including case studies, whitepapers, and promotional materials
• Manage and optimize digital marketing channels, including email campaigns and social media
• Track, analyze and report marketing metrics to measure campaign effectiveness and ROI
• Work closely with product teams to develop compelling messaging and positioning
• Travel to regional events and customer sites as needed (approximately 1-2 days per month)
• 20-32 hours per week
• Flexibility to occasionally attend evening events