Senior Manager of Revenue & Marketing Analytics, DigitalOcean
$160-175k
Cloud computing services for developers
Job no longer available
Cloud computing services for developers
1001+ employees
Job no longer available
$160-175k
1001+ employees
Company mission
To simplify cloud computing so developers and businesses can spend more time creating software that changes the world.
Role
Who you are
- Experience acting as a thought partner to marketing team leaders in extracting useful insights from the data and documenting trends
- Experience managing and mentoring analysts
- A deep understanding of Marketing tech stack and the ability to make quick decisions based on data and business demands
- Ability to build and use MMM, MTA, and manage a pipeline of A/B experiments
- Experience at high-growth cloud computing or developer services companies
- A background in Revenue Marketing and self-service marketing activities
- Extensive experience managing complex marketing systems, marketing automation, data privacy, and reporting
- Define project roadmaps, workload planning, OKR, and present MBR to upper management
What the job involves
- We want people who are passionate about building meaningful long term relationships with our customers that help them grow and scale their business in the cloud and create experiences that they love
- They will partner with marketing stakeholders and other business leaders to optimize performance, uncover new growth opportunities, and lead strategic initiatives to better leverage data for the marketing use case
- The Senior Manager of Revenue & Marketing Analytics will be a player-coach who leads a team of 4 analysts to enable the marketing organization to change the trajectory of DigitalOcean’s growth
- They will be a strong advocate of data-driven decisions, and help the Revenue organization be more effective
- Map out the customer acquisition and product activation funnels to help the marketing team size growth initiatives, make educated decisions about how to prioritize their efforts, and understand their contribution to self-service revenue
- Leverage funnel data and trends to proactively find opportunities and monitor risks for the self-service revenue channel, including building new attribution tools
- Establish a regular cadence of reporting to give marketing stakeholders and DigitalOcean leadership a deeper understanding of the outcomes of growth interventions and progress towards goals
- Partner closely with the Data Science team to create new reporting definitions as needed, as well as communicating requirements for reporting automation and dashboard creation (including Media Mix modeling)
- Review existing behavioral tracking and data collection practices, create a plan to improve these processes, and work to move the data architecture and operations forward
- Serve as the connective tissue across teams (including Compliance, Product and Engineering), working to share knowledge and develop a common understanding of the impact cross-functional projects will have on revenue
- Build, lead and mentor a team that will deliver insights to drive the marketing investments and decision-making needed for growth
Our take
DigitalOcean offers computer network and storage capabilities that enable its users to quickly set up online businesses. Straightforward tools and attractive pricing have attracted hundreds of thousands of customers in the last decade, including pop superstar Beyoncé, who hosted a new album release on the company’s servers during its early years.
DigitalOcean has a strong customer base, but must continue to improve to stay relevant in such an extremely competitive space. The company battles with rivals such as Amazon Web Service, Microsoft Azure and Google's Cloud Platform, which are the undisputed leaders in the cloud computing market. Wisely, DigitalOcean avoids direct confrontation with these giants by focusing more on small businesses and startups and providing more savings opportunities for its users.
The company has boasted clients such as GitLab, Slack and HashiCorp amongst its impressive lists of customers. Additionally, the company has acquired Cloudways in a move to further simplify workflows for its clients that are looking to scale their digital businesses, it opened a new data center in Sydney, and expects to see a revenue rise between 9% and 12% over 2024.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2020
$50m
SERIES C
Jul 2015
$83m
SERIES B
Total funding: $173.2m
Company benefits
- Full health coverage
- Flexible vacation time
- An annual company offsite, Shark Week
- Monthly gym and internet reimbursement
- Parental leave with transition time built-in
- Formalized mentorship, LinkedIn Learning tracks, and other internal programs
- Work from home opportunities
- 401k plan with up to a 4% employer match
Company HQ
South Village, New York, NY
Leadership
Yancey Spruill
(CEO, not founder)Previously served as CFO and COO for SendGrid and as CFO for both TwentyEighty and DigitalGlobe.
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