Staff Product Designer, Flo

• 10+ years of experience designing consumer mobile apps, with a proven track record of driving high-impact initiatives
• A portfolio that speaks volumes – showcasing deep systems thinking, refined visual craft, and truly user-centered problem-solving
• A razor-sharp eye for interaction design, coupled with a profound understanding of micro-interactions and motion to create seamless, delightful experiences
• Clarity and precision in communication — able to distill complex ideas into clear narratives that influence direction and drive alignment
• Strategic yet hands-on — comfortable shaping a high-level vision while diving into details to ensure design excellence
• Think beyond design — you connect user needs with business goals, technical constraints, and cross-functional priorities to drive well-rounded solutions
• Bias toward action in the face of ambiguity — you bring momentum by exploring, prototyping, and iterating your way to clarity
• Experience creating scalable design frameworks and contributing to design systems
• Proficiency in Figma and advanced prototyping tools like Protopie or Principle
• Strong self-awareness — open about your strengths and development areas, with a clear commitment to continuous growth and improvement
• A deeply collaborative mindset with strong communication and mentoring skills
• Commitment to accessibility, inclusion, and ethical design

Desirable

• The Design team focuses on one (admittedly huge) thing, and they do it very well…
• Making sure our users have the best experience on our app!
• They’re data informed researchers, innovators, content and design experts, casting a laser focussed eye over the execution and validation of our platform and its features
• With new Design leadership in place, it’s a truly exciting time to join the team. We’re building the foundations of a world-class function and anyone who joins will be building the future in the context of a hyper-growth start-up
• At Flo, we’re launching a bold new direction — combining gamification, health data, and behavioural science to help millions of users build stronger habits and deeper self-awareness
• We’re looking for a Staff Product Designer to help define what that future looks and feels like
• This is a pivotal individual contributor role where you'll drive impact through your deep expertise and craft
• You'll set the quality bar, tackle the most complex design challenges within User Centric stream, and architect scalable interaction and visual systems
• This is a hands-on, high-impact opportunity to collaborate deeply with product, research, engineering, and content to shape an experience that's playful, emotionally resonant, and genuinely innovative for our users
• Shape the vision and drive the design strategy and execution for ambitious, cross-functional product initiatives, from concept to launch
• Design playful, meaningful features that help users reflect on their well-being and build healthy habits
• Lead complex design initiatives from 0 to 1 and raise the bar on craft across the stream
• Turn ambiguous product and data challenges into clear, motivating experiences
• Develop interaction models and visual systems that scale and inspire others to build on them
• Collaborate closely with cross-functional teams and mentor designers through feedback and craft excellence
• Contribute significantly to Flo's overarching design vision, evolving our design language, accessibility standards, and motion principles
• Champion inclusive, ethical, and emotionally intelligent design at every stage