Customer Marketing Campaign Manager, SchooLinks
$75-90k
OTE
More information about location
Career planning platform
Open for applications
Career planning platform
1001+ employees
Open for applications
$75-90k
OTE
More information about location
1001+ employees
Company mission
To transform school districts into talent pipelines.
Role
Who you are
- The ideal candidate is operationally minded and can combine creativity with analytical rigor, leveraging automation and CRM insights to optimize performance
- Enjoy working in a collaboratively competitive and fun environment. Achieve your goals while also making others around you better too!
- Be comfortable in a fast-paced, high energy, ever changing environment
- Possess a go-getter attitude! You strive to turn any “No!” you get into a “Yes!”
- Excellent written communication that is substantive and domain-specific - Can you write a good email? Can you write copy around the benefits of a product? Can you write talking points for a PM to deliver to a webinar of customers?
- Design sensibilities - You need to be able to create 1-pagers, you don't need to 100% design and create brochures, one pagers, etc, BUT you should be able to do these on your own whether in Canva, Word, etc, doesn't matter but these have to look good and be high fidelity enough to put in front of prospects and customers without having to always wait for a designer to help you
- Hands-on experience with marketing automation tools (HubSpot, Salesforce, Webflow, etc.) and CRM segmentation
- Ability to use basic data visualization tools (e.g., Looker, Tableau) for campaign performance
- Video creation abilities -- can you use tools to record product videos, add slides, and stitch them together
- Project management skills prioritize and manage fast-moving initiatives that involve several stakeholders, timed to product releases, with visibility across multiple teams
- Technology savvy - need to be able to use and understand our product and how it maps to the specific needs of our customers
What the job involves
- The Customer Marketing Campaign Manager drives engagement, retention, and growth among existing customers through strategic, data-driven marketing initiatives
- This role owns the overall customer pipeline generation number, ensuring that campaigns directly contribute to measurable business outcomes
- Partnering with Sales, Customer Success, and Product Marketing, they design and execute lifecycle programs that boost adoption, upsell, and loyalty
- This is a high-impact role for a proactive marketer who transforms customer insights into pipeline growth and sustained revenue
- This role will run campaigns that create customer expansion pipeline for Sales and Customer Success
- Ability to spot and problem solve for expansion related operations/process bottleneck
- Develop and execute lifecycle marketing strategies to drive adoption, upsell, and cross-sell within existing accounts
- Partner with Customer Success, Sales, and Marketing to align campaign plays with account goals and customer needs
- Build personalized campaigns triggered by customer signals (e.g., renewal windows, feature usage, etc.)
- Leverage in-product messaging, lifecycle emails, and webinars to drive feature adoption and expansion
- Establish segmentation frameworks to target customers by adoption stage, account tier, and opportunity type
- Own the end-to-end lifecycle of expansion campaigns—from strategy and creative through execution and reporting
- Measure and report on campaign effectiveness (pipeline created, ARR uplift, conversion rates) and continuously optimize
- Keep organized campaign documentation and maintain insights to inform future initiatives
- Monitor competitors’ marketing activities and identify opportunities for differentiation
Our take
SchooLinks provides a framework to help students figure out what careers might suit them - and how to get there - through a multitude of features from personality tests to financial aid calculators.
Founded in 2014, the company has grown its market position with an increasing number of customers, and continued to develop and improve both its features and integrations. For example, a partnership with Common App has enabled students using SchoolLinks to directly apply to over 900 higher education institutions with ease.
SchooLink's most notable competitor is Naviance, another company supplying college and career readiness tools, which has also seen significant progress in the market. That said, SchooLink's strong history of growth coupled with having substantial funding at its back should allow it to solidify its own place and capture further success moving forward.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
273% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2024
$80m
SERIES B
Mar 2021
$8.3m
SERIES A
Total funding: $90.6m
Company benefits
- Fully covered healthcare that includes vision, dental, and other perks, with partial dependent coverage
- Company sponsored 401k and up to 1% matching contributions
- (If you're on site in Austin) snacks and catered lunch at least once a week
- Asynchronous, results-first work culture
- 3+ Weeks PTO and 8 national holidays off
Company HQ
Govalle, Austin, TX
Leadership
Katie Fang
(CEO & Founder)Founded SchoolLinks soon after attaining a Bachelor of Commerce Degree in Finance at the University of British Columbia.
Salary benchmarks
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