Marketing Operations Specialist, SmarterDx

• CRM Experience – Proficient in using CRM systems (e.g., Salesforce, HubSpot) for lead management and reporting
• Data Analysis – Skilled in analyzing data, identifying trends, and generating actionable reports
• Microsoft Excel – Advanced knowledge of Excel functions, including data manipulation, VLOOKUP
• Attention to Detail – Meticulous in ensuring data accuracy and integrity across systems and reports
• Process Optimization – Capable of developing and implementing efficient workflows for lead processing and assignment
• Reporting Tools – Experience with tools like Google Analytics and Excel to extract insights from lead and campaign data and create visual dashboards and reports
• Communication – Strong interpersonal and communication skills for effective collaboration with sales and marketing teams
• Project Management – Highly organized with the ability to manage timelines, stakeholders, and deliverables across campaigns

Desirable

• SmarterDx is seeking a Marketing Operations Specialist who will help execute and optimize our marketing campaigns for maximum success
• This role will ensure leads are processed efficiently and accurately, leveraging lead routing rules and CRM data management to maintain sales pipeline integrity
• This role will work closely with Marketing and Sales to support timely lead follow-up and increase conversion rates through lead tracking, scoring, and analysis
• This role will generate reports on lead and campaign performance, extract insights, and present actionable recommendations to improve results
• Supporting broader marketing initiatives, this role will also manage the day-to-day operations of marketing automation and contribute to campaign planning and execution across digital, email, ABM, and event channels, playing a key role in driving targeted engagement and nurturing prospects through the funnel
• Develop and implement lead routing rules to ensure timely and accurate assignment to the appropriate sales representatives
• Monitor lead queues to ensure efficient lead processing and prompt distribution
• Maintain CRM data integrity by auditing and updating lead records regularly
• Track lead follow-up activities and identify areas for optimization in sales outreach
• Collaborate with the sales team to ensure alignment on lead engagement strategies
• Monitor and report on lead conversion rates; identify bottlenecks and recommend improvements
• Assign and refine lead scoring models for all marketing campaigns
• Generate regular reports on lead volume, conversion metrics, and sales follow-up performance
• Analyze lead and campaign data to uncover trends and actionable insights
• Present findings and strategic recommendations to stakeholders to optimize demand-generation programs
• Support email marketing efforts by building segmentation lists, building email templates, building automated journeys, sending individual emails, and reporting on email metrics
• Support the marketing team in the execution of account-based marketing efforts across multiple channels and the creation and delivery of advertising assets