Lifecycle Marketer, Mercury

$115.7-144.6k

+ Stock options. Salary dependent on location; For Canadian employees (any location): $121,500 - $136,700

Looker

Metabase

Senior and Expert level

New York

San Francisco Bay Area

Remote from Canada, US

Banking services for startups

Open for applications

Banking services for startups

501-1000 employees

FintechB2BBankingFinancial Services

Open for applications

$115.7-144.6k

+ Stock options. Salary dependent on location; For Canadian employees (any location): $121,500 - $136,700

Looker

Metabase

Senior and Expert level

New York

San Francisco Bay Area

Remote from Canada, US

501-1000 employees

FintechB2BBankingFinancial Services

Company mission

To make scaling tech companies simpler with a personalized banking stack for startups, and power the next generation of companies that will shape the American industry.

Job

Company

Role

Who you are

5+ years of experience in lifecycle or email marketing
Hands-on proficiency with email as a channel, and in enterprise-level marketing automation tools (bonus points for experience with Customer.io)
Experience using tools like Looker, Hex, Metabase, or similar to analyze marketing experiments
B2B or B2C SaaS and/or FinTech experience is a strong plus

What the job involves

As a Lifecycle Marketer and part of the larger Growth Marketing team, you will be responsible for strategizing and optimizing the early lifecycle of Mercury users, with a focus on conversion, onboarding, and activation
You’ll work closely with product, marketing, data science, sales, and relationship management to maximize the number of users who open Mercury accounts and use our financial products for the first time
Execute and optimize top-of-funnel lifecycle programs that drive signups, application completions, and product activation
Partner with growth, product, and onboarding teams to identify friction points in the early user journey and build messaging strategies that address them
Own and iterate on early lifecycle journeys — writing briefs, managing QA, setting logic, and analyzing performance to improve conversion
Use data to inform messaging strategy and audience segmentation, working closely with data science to define and track KPIs tied to signup and activation
Collaborate with copywriters, designers, and product marketers to build high-quality, user-focused communications that guide users toward value
Bring a test-and-learn mindset to the role — propose experiments, launch A/B tests, and iterate based on results

Our take

Frustrated by the archaic, fee-laden banking services offered to entrepreneurs, the founders of Mercury set out to create a better solution. They envisioned a platform that was dynamic, tech-driven, and free from unnecessary fees.

Mercury delivers on this vision by automating business payment processes, offering FDIC-insured accounts, and providing full API access, empowering entrepreneurs with greater control and efficiency. This approach stands in stark contrast to traditional startup banking, which often burdens young businesses with high fees and limited functionality.

By prioritizing user experience and offering a free service tier, Mercury has attracted over 100,000 businesses and achieved a $1B valuation in 2021. As a rising unicorn in the stagnant world of startup banking, mercury is poised for continued growth, constantly adding new features and expanding its team to further disrupt the industry.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Top investors

50% employee growth in 12 months

Glassdoor (4.5)

Trustpilot (4.2)

Company

Funding (last 2 of 5 rounds)

Mar 2025

$300m

SERIES C

Jul 2021

$120m

SERIES B

Total funding: $450.9m

Company benefits

Health, dental, & vision
12+ weeks of paid parental leave
$600 USD custom WFH equipment setup
Unlimited vacation policy (with a mandatory minimum)
Retirement matching up to 4% of base salary (401k/RRSP)
Paid 6-week sabbatical after the 5-year mark
Annual $1K USD learning & development budget
Unlimited book budget
Weekly $100 USD food budget
Monthly $100 USD wellness budget
Monthly $50 USD cellphone reimbursement
Pet-friendly offices with free tea & lunch

Company HQ

SoMa, San Francisco, CA

Leadership

Jason Zhang

(COO)

Studied Biology at Stanford before spending over 4 years at Heyzap in Business Development.

Immad Akhund

(CEO)

Graduated from the University of Cambridge, then worked as a Software Developer at Aquila and Bloomberg. Also founded Clickpass and Heyzap, and was a Part-time Partner at Y Combinator.

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