Youtube Channel Strategy Manager, The Orchard
6 Month FTC
Music distribution and licensing
Be an early applicant
Music distribution and licensing
1001+ employees
Be an early applicant
1001+ employees
Company mission
To be a technology-driven leader in music distribution and artist & label services.
Role
Who you are
- The ideal candidate is relationship driven, both creative and analytical and comfortable working proactively and autonomously
- Minimum 3 years of digital video experience, including at least 2 years managing, programming, and optimizing YouTube channels
- Deep understanding of the digital ecosystem and the ability to leverage platforms such as user generated content and social media to achieve goals
- Strong communication skills and the ability to work effectively with stakeholders at every level, from C suite executives to interns
- Technically savvy, comfortable with data, and proficient in YouTube CMS, Microsoft applications, Google Workspace, and Apple applications
- Familiarity with Canva, Photoshop, Final Cut Pro and After Effects
- Strong passion for and knowledge of music
- Ability to work flexibly, including outside of standard office hours when needed
- Excellent communicator and relationship builder with a positive and collaborative approach
- Creative, proactive, and able to contribute ideas and take initiative
- Skilled presenter with strong problem solving abilities
- Highly organized and capable of multitasking, prioritizing, and meeting deadlines
- Adaptable to evolving workloads and comfortable working collaboratively with multiple stakeholders and clients
- Please note that applicants must be at least 18 years of age
What the job involves
- We are seeking a motivated, forward thinking Youtube Channel Strategy Manager to join our UK team on a 6 Month Fixed Term Contract
- The role serves as the dedicated manager for a roster of YouTube channel partners
- Serve as the primary point of contact for artists, labels, and Relationship Managers across an assigned roster of priority channels
- Maintain consistent and effective communication with internal teams and external partners
- Execute strategic post launch initiatives across marketing, optimization, and growth activities to maximize reach, retention, revenue, and overall client satisfaction within a high touch service model
- Provide ongoing, hands on support including programming, optimization, analysis, reporting, content strategy, marketing support, and troubleshooting
- Deliver exceptional service for MCN clients and internal teams (Relationship Managers, Rights Management, Operations, and others) to ensure video related issues are resolved quickly and accurately
- Conduct detailed channel and video audits with actionable recommendations and implementation plans
- Track, analyze, and report on channel and category performance using metrics such as CPM, viewership trends, and audience demographics
- Collaborate with Relationship Managers, Marketing, and Audience Development to leverage YouTube for key campaigns and to develop platform specific initiatives for priority artists and labels
- Partner closely with the Senior Director of Channel Strategy to communicate partner issues and roadblocks and ensure seamless post launch account management
- Maintain accurate and up to date records across internal systems, YouTube CMS, and YouTube.com
- Provide best practice guidance and tailored strategic recommendations to assigned clients
- Identify opportunities to upsell Channel Strategy services
Salary benchmarks
Our take
The Orchard has spent 25 years offering independent artists a comprehensive set of music services, including marketing, sales, YouTube monetisation, and distribution and licensing across over 40 worldwide markets. The company has spent nearly a decade of that time operating as a subsidiary of Sony Music.
The addition of YouTube monetisation services a decade ago was a smart move for The Orchard - even if it’s landed the company in some hot copyfraud water for what some criticise as an overzealous approach to copyright infringement claims. It means that artists with The Orchard have more tools in their arsenal to combat the rise of streaming services, which have put independent artists in a difficult position regarding monetisation.
If the company wants to continue providing the best service for independent artists, however, it may need to be more proactive in accommodating new and highly influential trends in music marketing. TikTok, for example, has become a major tool for generating exposure, and many artists are experimenting independently with NFTs. The industry is moving at light speed, and The Orchard may need to pick up its pace to continue attracting independent talent.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Company benefits
- You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
- A modern office environment designed to foster productivity, creativity, and teamwork
- An excellent range of benefits, like private medical cover, a generous pension scheme, life assurance and income protection, plus loads of music biz perks
- We invest in your professional growth & development
Company HQ
NoHo, New York, NY
Leadership
Richard Gottehrer
(Founder & Chief Creative Officer)An original founder of the company back in 1997.
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