Customer Lifecycle Marketing Manager, Affinity

• 3–5 years of lifecycle or customer marketing experience in a B2B tech environment
• Exceptional communication, project management, and content creation abilities
• Proficiency in tools like Google suite, Salesforce, Pardot, Gainsight, and Notion is preferred
• Demonstrated ability to empathize with customers, understand their needs, and build trust
• Skilled at analyzing customer data to develop actionable strategies and measure outcomes
• Innovative in designing programs that engage and retain customers, with a focus on measurable impact
• Proven success working cross-functionally with Sales, Product, and Customer Success teams
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment

Desirable

• As a Customer Lifecycle Marketing Manager, you will play a pivotal role in designing and executing initiatives that nurture long-term customer relationships, drive retention, and encourage advocacy
• Reporting to the Director of Customer Marketing, you will define and implement strategies that optimize the customer journey and align with our business goals
• Develop and optimize the customer journey: Create targeted programs and campaigns for every stage of the customer lifecycle, from onboarding to renewal and advocacy, ensuring a seamless and value-driven experience
• Drive customer engagement to increase adoption: Leverage data insights to develop strategies that increase product adoption, satisfaction, and retention. Collaborate with Customer Success and Sales teams to enhance customer touchpoints
• Create compelling customer content: Partner with Product Marketing to develop customer-focused content, webinars, guides and use case articles, tailored to educate and inspire customers while showcasing their achievements through our Masterclass brand
• Lead campaigns for upsell: Partner with Product and Sales teams to identify opportunities and design campaigns that promote relevant solutions to existing customers
• Become an expert in the needs of our customers and the expectations across the industry, documenting feedback, successes and use cases that will influence product strategy and CS conversations
• Measure and report success: Define metrics to track the effectiveness of lifecycle marketing programs, and regularly report on insights and ROI to internal stakeholders