Director of Go-To-Market, Duel
Go-To-Market
1-3 days a week in office
Brand advocacy platform
Job no longer available
Brand advocacy platform
21-100 employees
Job no longer available
1-3 days a week in office
21-100 employees
Company mission
To empower brands to grow through the advocacy of the people that love them.
Role
Who you are
- Proven Experience in SaaS: Demonstrated track record in building and optimizing GTM strategies within the enterprise SaaS landscape, generating substantial sales-qualified leads for six-figure deals
- Scaling GTM Function: Successful experience in scaling a GTM function within MarTech, eCommerce, or Consultancy industries, navigating the challenges of growth while maintaining efficiency
- Enterprise Sales Success: A history of thriving within enterprise sales environments, achieving remarkable outcomes and cultivating enduring relationships
- Direct Business Development & Cold Prospecting: Demonstrated success in direct business development activities, driving opportunities from identification to conversion
- Proficient in cold prospecting strategies, leveraging both personal and team efforts to generate opportunities through a targeted and informed approach
- That doesn't mean you've simply managed the team; you've been there and done the job by picking up the phone and created millions of $$ in pipeline. And you're not afraid to do it again
- Lead Generation Expertise: Proven track record of generating compelling interest and demand from brands, converting them into high-quality leads and driving pipeline revenue
- Evangelism, Partnerships and Channel Expertise: Strong background in establishing and nurturing partnerships and channels that enhance market presence and drive revenue growth. Experience in cultivating brand evangelists who contribute to organic growth through advocacy and enthusiastic endorsement
- You've done it before! You've been a part of a fast-growing Series A startup as the initial GTM or marketing team
- Events and Field Marketing: Proven ability to strategize, plan, and execute impactful events and field marketing initiatives that generate leads and foster customer engagement
- Leadership: Demonstrated ability to lead and inspire cross-functional teams towards shared GTM objectives, fostering a culture of innovation and collaboration
- Team Player: A collaborative mindset, willing to actively engage and contribute at all levels, driving success through hands-on involvement while also effectively leveraging team capabilities
- Consummate Networker: You will live and breathe opening doors and expanding your network. Never be afraid to pick up the phone; the hustle is second nature
- Coach Mindset: A natural coach who empowers team members through guidance, mentorship, and enabling them to achieve peak performance
- Relationship Builder: Adept at forging strong and enduring relationships with key stakeholders, customers, partners, and industry influencers. Skilled in working the room, whether at conferences, events, or networking opportunities, with an aggressive and strategic approach to building valuable connections
- Value-focused Mindset: Adept at assessing benefits and orchestrating value exchanges in partnerships, collaborations, and client relationships
- Excellent Strategic Thinking: Proficiency in strategic thinking, encompassing meticulous mapping and execution, to drive comprehensive and impactful GTM initiatives
- Collaborative Synergy: Strong collaborative abilities, adept at fostering cross-functional synergy that propels the collective success of multifunctional teams
What the job involves
- Are you ready to lead the charge in transforming our Go-to-Market (GTM) strategy into a well-oiled machine that drives awareness, generates sales-qualified leads, and fuels our commercial success?
- We are seeking an experienced and strategic Director, GTM who thrives on creating synergies across every facet of our business to achieve remarkable outcomes
- As Duel’s Director, Go-To-Market, your primary objective will be to architect and optimise a dynamic GTM model that aligns each cog in the machine, from inception to lead conversion
- Your expertise will be pivotal in addressing our foremost challenge – a consistent flow of leads that takes the company from $3M to $10M ARR in a few short years
- You will be a hands-on driver, leading and working collaboratively with our commercial, partnerships, events and business development functions to ensure the steady inflow of new business opportunities prepped and primed for closing
- Build a Scalable GTM Strategy: Craft a comprehensive GTM strategy for optimal alignment and integration
- Account-based Network Development: develop a strategy to deeply work and expand a network of ICP accounts and contacts
- Partnerships: Execute strategic partnerships for enhanced market reach and lead generation
- Events & Field Marketing: Oversee impactful events, tailored for maximum impact in specific markets
- Business Development: Build and manage a business development team to open up new conversations and nurture the network to drive pipeline revenue
- Conversion Insights: Utilize data insights for optimal lead generation and conversion
Our take
The Duel Brand Advocacy platform helps brands turn communities of affiliates, creators, and micro-influencers into scalable engines for customer growth and revenue. Founded by adventurer Paul Archer and viral games developer Panagiotis Tsarouchis, Duel aims to shift focus from ad spend to the real driver of brand growth: word-of-mouth.
The platform combines different advocacy tools, such as challenges, user-generated content, referrals, loyalty, affiliates, and surveys, allowing brands to build active audiences. The B Corp-certified company further differentiates itself through its commitment to working with brands that put people and the planet over profit.
Duel has assembled an impressive array of clients, including American Express, Unilever, NEOM Organics and TUI. And with five rounds of funding behind it, the company is well-equipped to grow in this space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Sep 2025
$16m
SERIES A
Aug 2022
$3.3m
SEED
Total funding: $21.7m
Company benefits
- We’re a remote-first company. Following a successfull onboarding, if you don’t need to be in the office then you can do the work required from anywhere in the world - Google Hangouts is a wonderful thing
- Options scheme for all full-time employees - it’s important to us that everybody owns a part of the company and shares in the benefits of what we build
- Company perks such as gym membership, Headspace, and work-related or personal growth tools are available to all employees!
Company HQ
London, UK
Leadership
Paul Archer
(Co-Founder & CEO)Previously Sales and Marketing Project Manager at Gradintel.com for 1 year and Consultant at Modis International for 7 months .
Naio Tsarouchis
(Co-Founder & CTO)Previously Web Designer & Developer at Afisorama for 2 years and Managing Director at Penguin Education for 4 years.
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