KoRo is a food company specialising in high-quality non-perishable items such as nut butters and nutritional supplements, that distinguishes itself by offering competitively low prices. The company achieves this by sourcing products directly from producers, adopting simple packaging, selling in bulk, and employing a direct-to-consumer (D2C) sales strategy.
This model has proven advantageous for KoRo on multiple fronts. As the trend toward online consumer engagement continues to rise, the company benefits from avoiding costly intermediaries and directly reaching customers. This approach has allowed KJoRo to establish a broad international customer base spanning 16 European makers, tapping into the evolving preferences of today's consumers.
Moreover, KoRo leverages its D2C model to compete directly with premium brands. For example, while fair trade and organic products often come with higher price tags, KoRo's streamlined design and wholesale strategy results in it being able to sell more sustainable options affordably. This contributes to the brand's rapid growth, and positions KoRo as a formidable player in the market.
Kirsty
Company Specialist at Welcome to the Jungle