Head of Marketing, pawaPay

• Proven experience in account-based marketing aimed at large enterprise businesses, with an understanding of their unique challenges and needs
• Demonstrable experience in optimising B2B SAAS/payments commercial KPIs such as CAC, LTV and payback period
• A blend of situational and results-driven leadership skills, enabling you to adapt your management style to effectively lead a diverse team and navigate the fast-paced environment of a growing company
• A strong track record of developing, nurturing, and leading high-performing marketing teams with a focus on achieving tangible results
• Excellent decision-making skills, with a capacity to analyse complex data, draw actionable insights, and drive strategic marketing initiatives
• Exceptional communication abilities, facilitating collaboration across teams and enhancing stakeholder engagement

Desirable

• What is the role?
• As the Head of Marketing at pawaPay, you will be the first dedicated marketing hire, responsible for building and leading a high-performing team. This is an exciting opportunity to set the marketing strategy and support the execution of initiatives that drive growth in a rapidly expanding business
• With a particular focus on strong leadership, driving brand awareness, and demand generation through account-based marketing (ABM), you’ll be accountable for developing the brand and driving profitable growth across EMEA, America and Sub-Saharan Africa. The role is fully remote, offering flexibility while you spearhead our marketing efforts during this pivotal phase of growth
• The role is open to applicants in Europe and Africa
• Your main duties will include:
• Increase pawaPay's brand awareness across target markets and audiences, establishing a strong presence in the mobile money sector through events, partnerships, and sponsorships
• Develop and implement an ABM-based demand generation strategy aimed at driving brand saliency and profitable revenue growth through innovative performance marketing techniques
• Serve as the guardian of the brand identity, ensuring consistency and alignment across all marketing communications and customer touchpoints
• Build a highly engaged audience through high-quality and differentiated content
• Collaborate closely with sales and product teams to ensure alignment on key messaging, value propositions, and go-to-market strategies, optimising the path to customer engagement and conversion
• Identify and leverage performance metrics to assess campaign effectiveness and optimise tactics for maximum impact
• Establish a set of measurable KPIs tied to commercial performance
• Develop ongoing rigorous tracking through the funnel
• Leverage data, tools and AI to maximise speed of execution and results
• Optimise customer acquisition cost (CAC) aligned to lifetime value (LTV)
• Achieve best-in-class payback metrics
• Enhance conversion rates through targeted campaigns
• Define, communicate and execute a successful marketing strategy
• Build a budget and ensure rigorous adherence to budget utilisation
• Build a high-performing marketing team aligned with budget and strategy
• Establish a strong agency network and key working relationships
• Build a content engine capable of growing a highly engaged audience
• Define the department's organisational structure and operating model
• Hire a team of A-Players
• Put in place clear roles, career paths, and development frameworks
• Set direction, delegate effectively, coordinate team actions, and role-model team personal development plans
• Instill a performance-based culture of enablement, growth, transparency, accountability and financial discipline

• A 90 second introduction video of who you are and why this role aligns well with your interests, skills and experience
• Application reviews by both recruiters and hiring managers.
• Initial Screening call and intro - cv deep dive and get to know you - 60 minutes
• 60 mins video call with the hiring manager Competency questions
• A 30 minutes culture fit video call
• Take home assessment
• Executive interview with CEO
• Offer