Senior Researcher, Highlight
Consumer Insights
$100-130k
In-home product testing platform
Job no longer available
In-home product testing platform
21-100 employees
Job no longer available
$100-130k
21-100 employees
Company mission
To empower brands to create products people love - faster, smarter, and with confidence.
Role
Who you are
- 7+ years experience designing and executing research studies, including expertise in survey design, sampling techniques, data collection methods, qual and quant analysis, report writing, and presentation of results
- Experience in statistical analysis software such as SPSS, R, or Python, with a strong understanding of statistical concepts and techniques
- Experience with TURF analysis, Crosstabs analysis, MaxDiff analysis, and understanding of various ways to address statistical testing, forecasting, and benchmarking needs
- Demonstrated ability to program survey questionnaires using software like Alchemer
- Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights and storytelling reports
- Strong communication skills, with the ability to convey complex findings and recommendations to customers
- Experience leading workshops, training, and enablement sessions
- Detail-oriented mindset with a commitment to accuracy and quality in research and analysis
- Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously
What the job involves
- Today as part of the Delivery & Solutions team, you will ensure Highlight is operating according to industry standards, presents our capabilities with a unique point of view, and goes to market with a best in class consumer insights toolkit
- In addition to overseeing delivery for top strategic accounts assigned to you (such as Nestle and P&G), you will work with leaders in Sales, Enablement, Marketing, Product, and Data to create and action on a vision for Highlight’s path to product intelligence, as the system-of-record for physical product research and insights
- Your time will be focused on the three core areas below, with a primary focus over the next 6-12 months on driving CSAT via expert research delivery
- As Highlight’s product matures, you’ll begin to spend more time with sales and product on cross-functional priorities
- Oversee key account delivery and mentor junior researchers (70% time): Oversee delivery of full service project work tied to key accounts by guiding junior researchers in survey writing, analysis and synthesizing complex data into clear, compelling insights and actionable recommendations for customers
- Step in to run projects (or portions of projects, i.e. analysis and reporting) on your own as needs arise, ensuring all project deliverables meet quality standards and timelines; support team in adhoc needs as they come up (i.e. survey review, report review)
- Teach and mentor junior researchers on how to a) organize, clean, and manipulate large datasets using SPSS, b) run TURF, Crosstab, and MaxDiff analyses, and c) program survey questionnaires using survey software (e.g., Alchemer, Typeform)
- Unlock growth opportunities with new and existing customers (15% time): Lead research design and scoping for deals associated with highly technical buyers, and partner with sales and customer development teams in the pitch as needed
- Develop additional sales and pitch materials (as needed) that aid in selling in Highlight’s solutions and lead associated training sessions that enable Sales and Customer Development teams to pitch confidently
- Partner with the Customer Development team on customer on-sites for your set of key accounts, focused on thought leadership, research roadmapping, and expansion efforts, and new ways in for Highlight
- Infuse subject matter expertise into new products and offerings (15% time): Partner with other SMEs to create internal and customer-facing enablement materials and documentation that communicate the Highlight research and methodology point of view and demonstrate proof of value (i.e. data quality standards, best practices, case studies, research design guides)
- Partner with other SMEs to create and pilot new methodologies, templates, and approaches that can scale across our customer base and expand our TAM (i.e. benchmarking, forecasting)
- Support Product in defining the requirements associated with new features and functionality in development, based on your knowledge of customer needs, industry best practices, and the competitive landscape
Our take
With over 95% of consumer products failing, and more consumer products than ever on the market, accurate and insightful market research has become a must. Highlight is a next-generation market research company offering engaging and scalable ways to home-test products with consumers.
Highlight delivers free ‘discovery’ boxes to users in exchange for feedback, covering all kinds of consumer goods, from beverages to personal care. This setup has won it high engagement rates with users, and correspondingly deep insights into product development, which is invaluable in an industry that places such a high premium on quality feedback.
With its testing platform originally coming to the fore when in-person testing was taken off the table by the pandemic, Highlight has subsequently benefited from the general trend towards convenience, and has grown immensely since founding in 2021. Now, it boasts partners like Colgate, Nestle, Mars, and Pepsi, just to name a few.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Aug 2023
$18m
SERIES A
Mar 2022
$7m
SEED
Total funding: $33.8m
Company benefits
- Medical, dental, and vision with 100% premium covered
- Generous PTO / sick leave
- Flexible, remote WFH culture
- Optional office space - Access to Hearst Tower & its facilities in NYC (should you choose to be in person)
Company HQ
Hell's Kitchen, New York, NY
Leadership
Dana Kim
(Founder & CEO)Studied at Barnard and The Wharton School. Worked in Research at Kelton Global and as an Investment Fellow at Amplifhyer Ventures.
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