Social Media Manager, Huckleberry Labs
Contract
$35.00 - $45.00 per hour
Sleep plans for every family
Job no longer available
Sleep plans for every family
21-100 employees
Job no longer available
$35.00 - $45.00 per hour
21-100 employees
Company mission
To create life-changing products and experiences through fresh, beautiful, human-centered technology that brings health, well-being, and a bit of magic to every family.
Role
Who you are
- The ideal candidate is passionate about helping families improve and navigate everyday life
- 6+ years experience in social media marketing
- Experience in managing social media accounts
- Knowledge of Instagram, TikTok, Facebook, X, Pinterest, Reddit, YouTube, LinkedIn, and other emerging social media platforms and best practices
- Understanding of media, technology, and the ever-changing landscape of social platforms, audiences, and behaviors
- Strong attention to detail and storytelling skills
- Collaborative and team-oriented approach resulting in shared success
- Ability to juggle multiple campaigns and projects simultaneously
- Ability to understand and use data to inform strategic decisions, including audience insights, platform trends, content performance benchmarks, social listening, etc
Desirable
- Pulse on cultural trends and conversations in the intersection of lifestyle and parenthood
- Experience with social media management tools (e.g. Hootsuite)
- Working knowledge of Canva for templated asset creation
- Graphic design and video editing experience is a plus
What the job involves
- This is a 40-hour-per-week, 12-month, fully remote, 1099 contract position
- Huckleberry is searching for a Social Media Manager to help bring our social media strategy to life, increase brand awareness, help drive conversions, and build a community
- We aim to deliver best-in-class social media marketing that brings value to our community while solidifying Huckleberry as a go-to resource for all things parenting
- Day-to-day responsibilities include ideating, creating, and publishing content across various social media channels as well as community management
- This role is focused on creating social content that’s relatable, educational, and impactful in helping parents in their journey through parenthood for our Huckleberry and MagicSteps apps
- Assist in implementing overall social media strategy for both Huckleberry and MagicSteps social accounts
- Ideate, curate, and create engaging content across social platforms with an emphasis on video content for Instagram and TikTok
- Programming and publishing across owned social channels (Instagram, TikTok, Facebook, X, LinkedIn, Pinterest, etc)
- Development and management of social calendars
- Engagement and community management to connect with those talking about our brand
- Track, analyze, and report on KPIs, leveraging data insights to refine and optimize strategies
- Collaborate with cross-functional teams to integrate social media with other marketing and company initiatives
- Stay up to date with current social media trends and current events
Our take
Global sleep health is in decline, presenting problems for people of all ages but especially for children, and it can be hard for parents to access sleep research in a way that is understandable or can be used in their homes. Huckleberry Labs supplies an app that leverages AI and data science alongside pediatric sleep experts to deliver expert, employable advice to parents.
Founded by parents, the app is primarily a sleep-monitoring system; but it has evolved to include activity tracking and a predictive feature called SweetSpot, which lets parents know optimal nap times given past sleep patterns. Unlike other apps of its sort, Huckleberry is not designed to be monitored continuously. It does not feature competitive aspects such as reward streaks, to avoid all-or-nothing usage and allow parents to feel at ease using the app.
The Huckleberry app is highly rated and has over 5 million users across 179 countries. The company has raised good levels of funding, which are cited to help continue research into categories such as tantrums and screen time, and to hire talent for engineering, marketing, and development teams.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Nov 2021
$12.5m
SERIES A
Jun 2020
$2.5m
SEED
Total funding: $15m
Company HQ
Irvine Technology Center, Irvine, CA
Leadership
Jessica Toh
(Co-Founder & CEO)Former Senior Project Manager of Special Projects at Genesys. Previous experience as Director of Client Solutions at Utopy.
Seng Oon Toh
(Co-Founder & CTO)Co-founder of Linus Health. Venture Partner with Tamarisc Ventures, and Advisor at TMC Group.
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