Media Planner, Roku
+ Equity
Convenient and affordable TV streaming players
Job no longer available
Convenient and affordable TV streaming players
1001+ employees
Job no longer available
+ Equity
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- Enthusiasm for working in a collaborative Ad Sales team environment
- A positive attitude when handling day-to-day tasks
- Strong problem-solving and multitasking abilities
- Exceptional attention to detail and organizational skills
- Excellent verbal and written communication skills
- 2-3+ years of professional experience; media sales planning and/or buying experience is strongly preferred
- Proficiency in Microsoft Suite, particularly Excel and PowerPoint
- Proficiency in Salesforce is a plus
- Proficiency in media math and terminology is a plus
- Familiarity with OMS tools and the CTV landscape is beneficial
- Familiarity with the CTV ad-buying ecosystem including programmatic
What the job involves
- The Revenue Operations team is responsible for maximizing yield through supply optimization, driving global ad revenue growth with strategic pricing and packaging, managing global publisher partnerships for ad inventory deals and delivery, and enhancing the efficiency of the ad sales organization by centralizing processes across our data tools and systems
- By aligning advertising sales, marketing, product, and client services, the team aims to optimize the monetization of advertising inventory
- This involves a blend of strategic planning, data analysis, system and tool utilization, and partnership management
- The Sales Planner manages commercial inventory & supports sales goals through the creation of strategic advertising proposals
- The Sales Planning team puts forth proposals in alignment of client goals, showcasing the value of the Roku experience
- The role is located in the Toronto office and will report into the Senior Pricing and Planning Manager based in Toronto
- Create a high volume of RFP-specific proposals using both internal and external templates
- Collaborate with Sales, AMs, Inventory, and Marketing teams to generate compelling custom ad programs across our product/site portfolios
- Pull avails, recommend ad placements, and content channels based on client campaign objectives
- Manage internal communication throughout the plan creation process
- Ensure that plan due dates are met by effectively managing time and internal deadlines
- Support dedicated books of business, managing the RFP process from proposal generation to order entry
- Partner with Sales teams to implement packaging and pricing strategies, as defined by Revenue Operations rate cards and guidelines
- Execute budget revisions, including incremental spend, optimizations, makegoods, and cancellations
- Collaborate with various departments, such as Ad Ops, Inventory Analytics, and Marketing, to fulfill client requests and aid Sales in their proposals
- Work closely with the Ad Ops team to execute campaigns and maximize delivery against contracted goals
- Assist in the preparation and follow-up for client meetings, as directed by AMs or Sellers, including reviewing industry and account-specific information
- Identify areas for improvement within the pre-sale process and recommend solutions to enhance operational efficiency
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
Company HQ
Newhall, San Jose, CA
Articles
Leadership
Anthony Wood
(CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
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