The UK events industry is worth an estimated £42 billion, with the top 10 UK agencies in this sector turning over £3.5. billion in annual revenue. Looking to capitalise on this is Poptop, an events planning and booking company offering services ranging from organising small birthday parties to huge weddings.
Poptop's business is inherently scalable too, as the range of 'events' it can offer customers is almost limitless in theory, ranging from Bollywood dance to stand-up comedy. Poptop apply data-driven algorithms and machine learning towards making the perfect match between organisers and service suppliers, therefore Poptop is able to offer a more tailored solution than most of its direct competitors, helping it stand out from the crowd.
It is clear that, even after the devastating effect which the pandemic had on many events company, investors are still backing Poptop to continue its successes. With plans to use its funding to grow in the UK and even expand internationally, the future is looking bright for Poptop.
Freddie
Company Specialist at Welcome to the Jungle