Senior Manager of Marketing Operations, Fleetio
Fleet management software
Posted today
Fleet management software
201-500 employees
Posted today
201-500 employees
Company mission
To help organizations track, analyze and improve their fleet operations.
Role
Who you are
- 6+ years of marketing operations experience in a SaaS startup environment
- Experience working within, or very closely partnered with, a centralized Marketing Operations function supporting Revenue/Growth Marketing specifically
- Has personally built and owned a marketing attribution strategy, not just directed one
- Understands the strategic importance of Lifecycle and how it powers both Marketing and Sales, with hands-on experience owning lifecycle stage design and routing
- Advanced Salesforce knowledge to build campaign reporting and dashboards
- Hands-on experience and current advanced understanding of Marketo is a must (Marketo Certified is a bonus)
- In-depth knowledge and hands-on experience with data enrichment platforms
- Strong understanding of GDPR, CCPA, and other data privacy regulations to ensure compliance across the organization
- Have worked alongside (or as part of) a marketing team and understand the end-to-end of building and measuring integrated marketing campaigns
- You are an extraordinary communicator and project manager. You have the ability to prioritize projects and clearly communicate timelines to your team and stakeholders
- You are data-driven. You have experience and interest in reporting and can interpret data to help optimize marketing strategies
- A strong communicator. You have experience presenting recommendations and outcomes to senior leaders and an interest in teaching others
- You spot areas of opportunity, analyze them, and proactively provide solutions
- Passionate about marketing operations and technology, stays up to date on the latest trends
What the job involves
- As the Director/Senior Marketing Operations Manager, you will be a key driver of success for our Marketing team
- In this role, you will lead the charge to streamline marketing processes, leverage cutting-edge technologies, and manage business-critical data strategies to fuel pipeline and revenue growth
- Own and evolve our lead/contact lifecycle framework, including stage definitions, scoring, and routing rules, in partnership with Sales Ops and Revenue leadership
- Build and maintain the infrastructure that ensures customers and prospects receive the right communications at the right time
- Ensure lifecycle stages are accurately reflected across Salesforce and Marketo, driving consistent, clean handoffs between Marketing, SDR/BDR, and Sales
- Continuously assess conversion and velocity by stage, and proactively recommend improvements to how Marketing and Sales move contacts through the funnel
- Oversee and optimize traditional marketing tools and platforms (Salesforce, Marketo/Bizible) as well as the broader tech stack
- Manage and oversee data enrichment and data automation/engagement tools to ensure we have current and actionable data for our teams
- Evaluate and implement new tools as needed, including emerging AI-driven data and enrichment vendors, to improve efficiency, enhance campaign performance, and build a culture of continuous improvement
- Reimagine our tracking framework to ensure accurate data capture across all digital touchpoints, including custom event tracking, UTMs, and pixel implementation
- Have a foundational understanding of website structure, basic coding concepts, and how data tracking/capture is integrated within websites to support effective implementation and troubleshooting of tracking strategies
- Own and evolve our marketing attribution strategy, evaluating and applying the right attribution models and ensuring the right tech and UTM parameters are in place to deliver clear, actionable insights into campaign performance
- Partner with the Data team and Marketing Analyst to develop and maintain a KPI and ROI reporting cadence for all marketing functions (Growth, PMM, Customer Marketing, Brand, etc.)
- Work with legal and compliance teams to oversee consent management practices, maintain data privacy standards, and ensure marketing campaigns are executed responsibly and within regulatory frameworks
- Drive data currency, quality, and accuracy through a regular cadence of contact and account enrichment, owning tools such as ZoomInfo and Clay
- Ensure all marketing operations comply with GDPR, CCPA, and other relevant data privacy regulations
Our take
Fleetio offers software that helps organizations track, analyze, and improve their fleet operations. Fleet management is a famously complex and challenging task, so Fleetio's services unburden organizations of this, enabling them to focus time and energy on their own mission.
The company makes it easier for businesses to lease a fleet of vehicles with an app which allows managers, drivers and mechanics to access and update information, relieving users of outdated fleet software and complicated spreadsheets. This simple solution has proven effective with the start-up seeing nearly 400% growth in a three-year margin.
The company had a successful 2025 too, having raised over $450M early in the year, which also included the acquisition of Auto Integrate. With moves like this, Fleetio can certainly expect to continue its growth, especially given its stable position in a market estimated to be worth $52.4 billion by 2027.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Mar 2025
$450m
SERIES D
May 2023
$144.7m
SERIES C
Total funding: $620m
Company benefits
- Health & Wellness: Taking care of you and your family is important to us. Our healthcare plans deliver choice and value so you can prioritize your health
- 401k Match: Plan for your future. We match your retirement contributions up to 4% of your salary each pay period
- PTO/Holidays: Four weeks of paid time off (PTO), two floating holidays, as well as 12 company holidays
- Parental Leave: We provide all our team members (birthing & non-birthday parents) time off to care for and bond with their newborn or newly adopted children
- Stock Options: At Fleetio, we grant all our team members options to acquire an ownership stake in Fleetio
- Professional Development: Team members get an annual professional development allowance to invest in their own professional growth
Company HQ
Central City, Birmingham, AL
Leadership
Jon Meachin
(CEO)Jon initially joined Fleetio as COO in 2022, becoming CEO in 2023. Prior to this, they were COO at A Cloud Guru and held VP roles at Campaign Monitor and McKissock.
Matthew Mandel
(CFO & COO)Prior to joining Fleetio in 2023, Matthew was the COO & Co-CEO at Cometeer. They also spent 3 years at Wayfair in various General Manager roles.
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