Senior Director of Demand Generation, BlueConic
Making customer data more accessible for marketing
Posted today
Making customer data more accessible for marketing
101-200 employees
Posted today
101-200 employees
Company mission
To ensure that individual data is combined and accessible to ensure that businesses can make good decisions and foster customer relationships.
Role
Who you are
- 8–12+ years of B2B SaaS demand generation experience, with at least 3+ years in a senior leadership role owning pipeline targets
- Proven track record of delivering measurable, scalable growth through integrated marketing campaigns
- Deep experience partnering closely with sales; a shared sense of revenue accountability is a must
- Strong command of campaign strategy, ABM, marketing automation (HubSpot or Marketo), intent data, and modern go-to-market tech stacks
- Strategic thinker with bias for action: you think big, act fast, and learn quickly
- Inspirational team leader who can coach, challenge, and grow a team
- Experience in retail or CPG tech (or with similar enterprise buyer journeys) is a plus
What the job involves
- We’re seeking a bold, data-driven Senior Director of Demand Generation to build and scale a demand engine that delivers measurable, high-quality pipeline at scale
- This leader will be accountable for our pipeline creation goals, responsible for both the strategy and execution of integrated campaigns, events, and ABM efforts that generate demand across the entire buyer’s journey — from awareness to closed/won
- You'll work cross-functionally with sales, content, product marketing, revenue operations, and customer marketing to ensure our demand engine is tuned for efficiency, precision, and velocity
- This role is equal parts architect and builder: you know how to set strategy, but you love rolling up your sleeves to execute, iterate, and optimize
- You’re passionate about team development, but equally obsessed with hitting the number
- Own the new business pipeline target and serve as the marketing team’s key stakeholder in revenue growth
- Build and execute a full-funnel demand gen strategy that drives ICP-fit leads that convert to opportunities—and close
- Define, measure, and continuously improve marketing’s contribution to pipeline, with clear attribution and ROI
- Develop and execute annual and quarterly integrated campaign plans aligned to business priorities, buyer pain points, and sales plays
- Partner with product marketing and content to turn BlueConic’s Customer Growth Engine™ positioning into compelling narratives that drive engagement
- Launch and scale ABM programs tailored to high-priority segments and strategic accounts
- Lead our field and event marketing strategy — from industry conferences to BlueConic-owned experiences — to create high-quality pipeline and deepen partner and customer relationships
- Create unique, memorable experiences that cut through the noise and drive measurable results
- Partner with the Customer Marketing team to create and execute programs that drive expansion, retention, and advocacy within our customer base
- Leverage customer stories, insights, and feedback to fuel demand generation campaigns, improve messaging resonance, and accelerate both acquisition and retention
- Build a tight, transparent partnership with the sales team to align on goals, feedback, and continuous improvement
- Establish joint accountability with sales for conversion rates, opportunity quality, and pipeline acceleration
- Manage and grow a high-performing demand generation team with clear goals, mentorship, and performance expectations
- Foster a culture of curiosity, accountability, and results
- Define KPIs and build dashboards to track lead progression, funnel conversion, program ROI, and velocity through the pipeline
- Use data to diagnose gaps, run experiments, and drive continuous optimization across all channels
- You’ll Be Measured On:
- Pipeline Generation: Marketing-sourced and influenced new business pipeline creation (monthly, quarterly, annual targets)
- Lead Quality & Conversion: % of leads from campaigns that are ICP-fit, convert to opportunities, and ultimately close
- Campaign ROI: Performance and efficiency of programs across paid, owned, earned, and events
- Sales Partnership: Sales satisfaction and adoption of campaign programs; conversion rate improvement in collaboration with SDR/AE teams
- Team Performance: Hiring, mentoring, and retention of high-performing demand marketers
- Reports To: CMO
Our take
BlueConic offers a customer data platform (CDP) that provides marketers with a single source of customer data truth, which can be used to create valuable engagements. The company is seen as a leader in the CDP market.
With brands and publishers set to move away from third-party data, data clean rooms are becoming a popular choice. BlueConic has been able to set itself apart from competitors by announcing its intention to become the first CDP to offer a comprehensive data clean room solution, enabling its customers to facilitate second-party data sharing in a privacy-safe environment.
BlueConic’s solution is used by more than 300 consumer and B2B brands, including Hearst Newspapers, Heineken, ING, T-Mobile, and America’s Test Kitchen. It has seen impressive progress and revenue growth, buying the company even more backing from giants like Vista. The hard work has paid off for BlueConic seeing as it now shares rankings with Organisations like Microsoft and Adobe as leaders in the CDP space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2020
$13m
SERIES B
Jul 2016
$6.3m
SERIES A
Total funding: $29.4m
Company benefits
- Flexible work hours along with hybrid, remote, and in office options
- 401(k) savings plan and retirement packages which include a generous employer match
- 28 days of vacation per year + sick time and paid holidays
- Growth & Learning
- Technology gear & home office stipends
- Choice of three PPO medical plans, dental and vision insurance, and disability and life insurance + Headspace subscriptions
- 12 weeks’ parenting leave
Company HQ
Financial District, Boston, MA
Leadership
Bart Heilbron
(Co-Founder)After graduating from Radboud University with a degree in Communication Science, Bart founded GX Software, a marketing technology service that created solutions for online companies.
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