Marketing Associate, Cleo AI
Social Media & Influencer Marketing
+ Equity
More information about location
AI personal finance assistant
Job no longer available
AI personal finance assistant
201-500 employees
Job no longer available
+ Equity
More information about location
201-500 employees
Company mission
To change the world’s relationship with money.
Role
Who you are
- You have a strong interest and proven experience in social media, pop culture, and content creation
- You’re creative, curious and always browsing social for new trends or formats
- You have strong writing skills and a good sense of what makes content engaging
- You’re open to feedback, eager to learn, and comfortable working in a fast-paced environment
- Ideally, you have experience using tools such as Canva, CapCut or other video editing tools
What the job involves
- Working within our Creative Studio, reporting to our Social Media Lead and collaborating closely with the Senior Influencer Manager, you’ll support the execution of our organic social strategy and the influencer marketing strategy
- You’ll help generate ideas, produce content, and make sure we’re showing up in the right way on the right platforms
- This is a great opportunity to develop your skills in content creation, storytelling, and channel growth while learning from experienced creatives and marketers
- Support the creation of social content for Instagram, TikTok, YouTube, and Facebook
- Maintain and update the content calendar, ensuring content is scheduled and delivered on time
- Pitch ideas for reactive or trend-led content, working closely with senior team members to bring them to life
- Assist in shooting, ideating, editing, and captioning social content, ensuring a clear tone of voice which reflects our brand
- Collaborate closely with the Senior Influencer Manager on talent selection, contracts and script revision
- Monitor socials for comments and community conversations, flagging or escalating anything important on our channels, and our partner influencer’s channels
- Track performance metrics and contribute to regular performance reports
- Collaborate with designers, marketing leads and content creators to align social output with larger campaigns
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers. And after a successful year in the US its now eyeing up a return to the UK.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.5m
Company benefits
- Meaningful equity with early exercise, plus top-ups on promotion
- Up to 26 weeks’ parental leave
- Paid 1-month sabbatical every 4 years
- Comprehensive health, dental & vision insurance
- Pension/401K match up to 6%
- Learning & development budget
- Mental health support via Spill
- Flexible working for a healthy work–life balance
- Work remotely from one of our hiring locations, with a hybrid option in our London office (1+ day/week)
- Annual company off-sites
- Company-wide performance reviews every 6 months
- Clear progression plans with opportunities to lead, grow, and challenge the status quo
- We’ll cover your OpenAI subscription
Company values
- Make it Happen - Own the outcome. Lend a hand, take a hand. Fast execution.
- No bullsh*t - Intellectually honest. Go hard on problems, not people. Data-backed decision making.
- Learn at Speed - Jump in and figure it out. Dig deep, do it right. Learn what matters.
- Bring Good Vibes - Read the room, lift the room. Show up for others. Keep it real, keep it positive.
Company HQ
London, UK
Leadership
Barnaby Hussey-Yeo
(Founder & CEO)Previously a Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
Salary benchmarks
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Diversity, Equity & Inclusion at Cleo AI
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
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