Growth Marketing Manager, Kraken
Mobile
$110-176k
OTE
This range is not inclusive of other additional compensation elements, such as our Bonus program and Equity program
Cryptocurrency exchange
Job no longer available
Cryptocurrency exchange
501-1000 employees
Job no longer available
$110-176k
OTE
This range is not inclusive of other additional compensation elements, such as our Bonus program and Equity program
501-1000 employees
Company mission
To accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.
Role
Who you are
- Mobile growth expertise: Demonstrated experience driving organic user acquisition for mobile apps at a top-tier brand
- Data analytics skills: Strong proficiency in data analysis, with experience using tools like Appsflyer, Mixpanel, Tableau, App Store Connect, Google Play Console, and third-party ASO tools. Ideally, you have experience with on and offchain data analysis
- Deep understanding of growth fundamentals: Knowledge of growth models, virality mechanics, k-factor optimization, referral strategies, and conversion funnels
- App store optimization (ASO) mastery: Proven ability to optimize metadata, improve keyword rankings, and enhance store page conversions. You should have experience driving growth on top tier mobile apps
- Strategic and creative thinking: Ability to balance data-driven decision-making with creative problem-solving to drive meaningful growth. We’re looking for someone who knows best practices and can add incremental value beyond that
- Passion for crypto: Strong interest in blockchain technology, digital assets, and the evolving financial landscape. It’s important to us that you already have an active interest so you can translate that knowledge into effective growth results from day one
- Collaboration and communication: Ability to work cross-functionally with marketing, product, design and engineering teams to align on strategies and execute growth initiatives. You will be in front of executives regularly presenting your findings and results
What the job involves
- The Organic Growth team at Kraken is responsible for driving sustainable, scalable user acquisition strategies across our suite of mobile apps, including Kraken, Kraken Pro, Kraken Wallet, and several new apps in development. We focus on optimizing user discovery, engagement, and conversion across organic channels
- Our team thrives on data-driven decision-making, experimentation, and leveraging cutting-edge growth strategies to ensure Kraken remains a leader in the crypto industry. If you are passionate about mobile growth, analytics, and the future of digital finance, we’d love to hear from you!
- Drive app growth campaigns: You’ll work with cross-functional stakeholders in marketing and product to pounce on key industry events, set up campaigns and drive users into our apps to transact, share, etc
- App store optimization (ASO): Leading efforts to improve organic traffic through metadata optimization, keyword and category strategy, and app SEO across all Kraken mobile apps. Bonus points if you can get us featured in the app store(s)
- Localized app store strategies: Managing and optimizing localized app store pages to drive growth in key global markets
- Conversion rate optimization (CRO): Collaborating with the CRO team to support app store experiments that maximize install conversion rates. You understand the relationship between user psychology and funnel math, and have experience running a/b tests and custom product pages to drive incremental conversion
- Referral growth: Developing and optimizing mobile refer a friend and incentive programs to enhance virality, improve k-factor, and drive organic user acquisition
- Data-driven decision making: Using analytics tools to track, measure, and optimize organic growth performance, ensuring data-backed strategies drive user acquisition
- Reputation management: Improving our app store reviews and ratings to ensure we maintain a strong brand presence, finding opportunities to create review loops at the right moment by partnering with product and lifecycle teams
- Competitive and market research: Staying ahead of industry trends, competitor ASO strategies, and emerging mobile growth tactics to keep Kraken at the forefront of the market
Our take
Kraken is one of the world's leading and longest-standing cryptocurrency exchanges, known for its focus on transparency and security. The platform offers trading across a wide range of digital assets and fiat currencies, including USD, EUR, and CAD, and serves millions of users globally. Consistently rated as one of the most trusted and secure exchanges in the industry, Kraken has built a reputation on reliability, users protection, and a commitment to its proof-of-reserves verification that allows clients to independently confirm their holdings.
Kraken allows users to trade and invest in spot and derivatives markets, as well as participate in staking, custody, and tokenized asset products. It was also among the first exchanges to undergo a cryptographically verifiable proof-of-reserves audit and continues to lead with innovations such as tokenized US stocks ("xStocks") for non-US customers and expanded institutional services. Alongside this, the company's offerings are designed to make digital finance more accessible and complaint while supporting traders, investors, and enterprises navigating the fast-evolving crypto landscape.
On top of this success, Kraken reported a standout performance in the third quarter of 2025 - doubling its revenue year-on-year to $648M and boosting quarterly profit margins to nearly 28%. Trading volumes climbed to $562B, while assets on the platform rose to $59B, emphasizing the exchange's growth and strong customer confidence. Having expanded its product suite, strengthened its institutional reach, and invested in governance and compliance, Kraken is now in a position for continued expansion (and, potentially, a future public listing), as one of the most resilient and respected names in the global crypto market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Nov 2025
$800m
LATE VC
Sep 2025
$500m
LATE VC
Total funding: $1.4bn
Company benefits
- Remote-first and work from anywhere
- Competitive salary regardless of location, and the option to be paid in crypto
- Equity grants offered with most roles
- Flexible paid time off
- Wellness Program that includes a fitness coach, free access to wellbeing apps, and a monthly wellness stipend
- Mental health and life coaching benefits for you and your dependents
- Startup-level autonomy with the scale and learning opportunities of a global platform
- Remote workstation set-up bonus
- And more!
Leadership
David Ripley
(Co-CEO)David joined Kraken in 2016 as COO and became Co-CEO in 2023. Prior to this, he co-founded Glidera where he served as the CEO for nearly 3 years. He also spent over 6 years at The Boston Consulting Group, joining as a Consultant before becoming a Project Lead and then Principal.
Arjun Sethi
(Co-CEO)Arjun is the co-founder of Tribe Capital, Foundation, Termina, and Kapital.
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