B2B SEO Lead, Canva
$156-241k
+ Equity
Publishing and design platform
Posted today
Publishing and design platform
1001+ employees
Posted today
$156-241k
+ Equity
1001+ employees
Company mission
To empower businesses to design anything, and publish it anywhere.
Role
Who you are
- You have in-house or agency experience with a proven track record of SEO growth from B2B audiences
- You are a well-rounded SEO who is comfortable working in cross-functional teams in a fast-paced environment
- You have strong analytical skills and are comfortable using data to guide your decision-making
- You have deep knowledge in all aspects of SEO, from content strategies to technical audits
- You have a strong understanding of B2B marketing with experience in tailoring SEO strategies to meet specific buyer personas in different sales funnel stages
- You are comfortable with documentation to define SEO strategies and technical SEO requirements
- Hands-on experience with SEO and web analytic tools such as Google Analytics, Mode, Looker, Search Console, Ahrefs, Dragon Metrics, Screaming Frog and Botify
- SEO strategies you have developed & executed have been the primary driver of growth within the business
- Bonus if you can demonstrate how you’ve scaled SEO impact through localisation strategies
What the job involves
- As Canva scales, change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve
- Owning Enterprise SEO growth in close alignment with the SEO & Page Experience group and wider supergroup stakeholders in Global Content & Discovery and Marketing
- Setting a clear Enterprise SEO vision, goals, KPIs and requirements to define and measure what success looks like
- Driving new SEO strategies and playbooks tailored to B2B personas focused on lead capture
- Augmenting existing strategies and platforms for B2B audiences to drive Enterprise SEO growth
- Educating and evangelising your Enterprise SEO strategies and plans so everyone is across best practices across the business
- Staying abreast of industry trends, best practices, competitors and algorithm changes to inform SEO strategies and tactics, and identify new growth opportunities
- Researching and launching Print SEO strategies with a strong overlap with Enterprise audiences
- Collaborating with Print and other teams working on publishing endpoints to continuously add SEO insights at key delivery planning moments
- Canva’s SEO is world-class, and we’re looking for an Enterprise SEO Lead to join the core SEO team
- This role is dedicated to scaling our next level of growth from enterprise decision makers and business-focused knowledge workers
- As the Enterprise SEO Lead, you’ll have the opportunity to be an integral part of how we empower every organization to design
- You’ll be working closely alongside teams of SEO specialists as well as cross-group collaboration in rallying towards daring growth goals
- You would be reporting directly to the Visual Suite SEO lead, building and delivering SEO strategies that target B2B personas in all stages of the sales funnel
- You'll champion Enterprise SEO growth, strongly supported by wider SEO and Page Experience group design, product and engineering leads and their various teams
Application process
- Please note that interviews are conducted virtually
Our take
Launched in 2013, Canva is a free online visual communications and collaboration platform. It features a vast range of templates including presentations, websites, and social media graphics, plus a huge library of fonts, stock photography, illustrations, video footage, and audio clips.
With the aim to empower 100% of the world to communicate in ways that were once limited to the 1%, Canva was founded on the belief that people shouldn’t need to understand complex software to unlock their creativity. Simplicity is central to Canva’s offering, its straightforward drag-and-drop user interface avoiding complex tools that require training. This approach has been hugely popular and has been key in setting the company apart in the market, with 85% of the Fortune 500 now using the site.
More recently, Canva has broadened its offerings through a number of acquisitions and now offers a full visual communications platform, featuring stock content, innovative editing features, and data visualization. Zeetings, Pexels & Pixabay, Kaleido, Smartmockups and Flourish have all joined Canva, and the business is well set to continue leading and innovating in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
56% employee growth in 12 months
Company
Employee endorsements
Flexible working
"There is plenty of flexibility when it comes to the exact time I can start and finish work on any given day as long as I deliver on my..."
Funding (last 2 of 12 rounds)
May 2024
$400m
GROWTH EQUITY VC
Sep 2021
$200m
LATE VC
Total funding: $968.6m
Company benefits
- Flexible hours and a hybrid working model which values work-life balance and gives you the option to choose how you best work
- Equity options to be truly a part of the Canva journey Unique and flexible leave so you can recharge, give back, support others or focus on your own professional development
- Our very own Canva University, internal coaching and Employee Assistance Programs to help you be your best self
- An annual Vibe & Thrive allowance for you to spend as you choose on personal education, wellbeing, home office and social connection. You know better than anyone how to Vibe & Thrive!
- Virtual and in-office clubs, events and celebrations for you to connect with your teammates
- Canva For Good program matching your not-for-profit donations, Force for Good leave (3 paid volunteering days) and a range of sustainability and ethical initiatives to get involved in
- Support for family and carers including a parental leave policy that prioritises inclusivity recognises the diverse representations of modern families
Company values
- Make complex things simple - You aim for the most simple, intuitive and effective solution to any problem.
- Set crazy big goals and make them happen - If you like to dream big, and take on challenges that both scare and excite you, you’ll love uniting with a team to achieve a common goal.
- Be a force for good - You want to make Canva and the world a better place through positive actions.
- Empower others - Learning to share your lego is key to the Canva experience. Change is constant, so we all need to be able to adapt, pass on our knowledge, and learn new skills.
- Pursue excellence - Leading by example and maintaining a high bar is how you can pursue excellence at Canva.
- Be a good human - Respect, kindness and open minds drive this value. We appreciate and accept everyone for who they are, as they are. This counts for you too!
Company HQ
Surry Hills, NSW
Articles
Leadership
Cameron Adams
(CPO)Cameron studied at the University of Melbourne before working as a Developer and Designer for Eclipse and Google for a combined 5 years. They then founded Fluent.io in 2011, and Canva in July 2012.
Melanie Perkins
(CEO)Having studied at the University of Western Australia, Melanie first founded Fusion Books in 2007 and and co-founded Canva in 2012. Melanie is now CEO of Canva.
Cliff Obrecht
(COO)Having studied at the University of Western Australia, Cliff spent 5 years as Managing Director of Fusion Books. They left this role in 2013, having co-founded Canva with Melanie and Cameron the previous year.
Salary benchmarks
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Diversity, Equity & Inclusion at Canva
Jennie Rogerson (Head of People)
- https://www.canva.com/newsroom/news/The-importance-of-diversity-at-Canva/
- https://www.canva.com/newsroom/news/cultural-appreciation-day-2023/
- Https://www.canva.com/newsroom/news/celebrating-sydney-worldpride-2023/
- https://www.canva.com/newsroom/news/sydney-worldpride-partnership-2023/
- https://www.canva.com/newsroom/news/meet-the-makers-pride-edition/
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