Director of Marketing, Paper

$170-190k

Salary shown for US. For Canada: $136,000-162,000 CAD. Plus equity

Hubspot

Canva

Senior and Expert level

Remote from Canada, US

Tutoring, enrichment, college & career support for K-12

Open for applications

Tutoring, enrichment, college & career support for K-12

1001+ employees

B2BEducationTutoringLearningSaaS

Open for applications

$170-190k

Salary shown for US. For Canada: $136,000-162,000 CAD. Plus equity

Hubspot

Canva

Senior and Expert level

Remote from Canada, US

1001+ employees

B2BEducationTutoringLearningSaaS

Company mission

To ensure equal access to academic support for all students—no matter their circumstances.

Job

Company

Role

Who you are

8+ years of marketing experience, including 5 years in B2B EdTech marketing and/or enterprise marketing
Deep understanding of the K-12 landscape and district decision-making process
Strategic thinker with a bias for action (comfortable leading, building, and doing)
Strong verbal and written communicator able to influence cross-functional teams
Proven ability to execute campaigns that deliver measurable pipeline and revenue impact
Experience in fast-paced startup environments and comfort with ambiguity
Attention to detail is critical for this role – please take the time to respond to the application questions when submitting your application

What the job involves

This is a new chapter for marketing at Paper and a big opportunity to build and make a lasting impact
We’re looking for a strategic, action-oriented Director of Marketing to lead revenue generation for our fastest-growing offerings: GROW high-impact tutoring and AI solutions
You’ll own the strategy and execution to drive pipeline, unlock new revenue, and support renewals
The ideal candidate is equal parts strategist and doer, thrives in fast-paced environments (think Series A startup), and enjoys partnering closely with Sales to do great work together
This role reports to the Chief Revenue Officer and can be located in any geography in the US or Canada
Develop and own the end-to-end marketing strategy for GROW high-impact tutoring and AI solutions to increase awareness, engagement, and conversion
Lead execution of high-impact campaigns across events, regional dinners, sponsorships, press, thought leadership, and paid media
Partner with SDRs and AEs to improve lead quality and outbound performance; manage email content and sequences in SaleLoft
Collaborate with Sales, Customer Success, and Marketing to build repeatable, scalable campaign playbooks
Ensure marketing tools (HubSpot, Canva, SalesLoft, etc.) are supporting needs
Manage one direct report (Senior Product Marketing Manager)
Own marketing funnel reporting in partnership with Sales

Our take

The education sector struggles to provide equitable, accessible learning support, especially for underserved students., Many learners face challenges due to limited resources, creating achievement gaps that desperately need targeting.

Paper is tackling this issue with 24/7 personalized tutoring through its GROW program. By offering interactive tools, career exploration, and post-secondary planning, Paper now supports over 3M students in building the skills they need for academic success.

The company had a turbulent 2024, marked by leadership changes and layoffs. However, it is turning a corner, with the recent appointment of a new CEO, the company is ready to stabilize and rebuild, positioning itself for growth once again.

Steph

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

Top investors

132% employee growth in 12 months

Glassdoor (2.8)

Company

Funding (last 2 of 6 rounds)

Jul 2022

$26.3m

SERIES B

Jan 2022

$25.9m

SERIES B

Total funding: $65.3m

Company HQ

Milton Park, Montreal, QC

Leadership

Martina Tam

(CEO)

Previously co-founded OneRadiant where they served as the CEO. They also worked in VP roles at brightwheel and MasterClass and as a Senior Director at Eventbrite.

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