Affiliate Manager/Team Lead, Entain
Global
+ Generous group bonus scheme & share save scheme
2+ days a week in office
Sports betting and gaming entertainment provider
Posted today
Sports betting and gaming entertainment provider
1001+ employees
Posted today
+ Generous group bonus scheme & share save scheme
2+ days a week in office
1001+ employees
Company mission
To lead the change in sports betting, gaming and interactive entertainment.
Role
Who you are
- If you bring a solid background in affiliate management, a proven track record of scaling successful programs, and the leadership skills to energise and guide a high-performing team, we encourage you to apply and make a meaningful impact on our ROW affiliate strategy
- Extensive experience in Affiliate Marketing, ideally in a leadership/strategic role
- Proven track record in leading teams through change and transformation
- Significant hands-on and strategic sports/gaming affiliation experience
- Strong leadership and people management skills, including leading through managers
- Skilled in fraud prevention, compliance management, and KYC processes
- Fluent in analysis and presentation of data; able to distil complex sets into actionable insights
- Technical experience with affiliate platforms (e.g., MyAffiliates, Income Access)
- Strong stakeholder management skills, able to influence at senior levels
- Experience managing complex, multi-brand budgets at significant scale
- High-level proficiency in MS Excel, PowerPoint, and Word
- Strong understanding of digital advertising legislation and codes of practice
- Excellent negotiation, communication, and presentation skills
What the job involves
- We are currently hiring an Affiliate Manager ROW to join our team
- As the Affiliate Manager, you will be responsible for developing and executing the 3-year strategy and framework for all Affiliate, Display, and Partnerships activities across Europe and Canada
- You will be accountable for budgeting, championing innovation, and ensuring full compliance across our affiliate operations
- You’ll cultivate strong relationships with affiliates to drive strategic growth
- As a team leader, you’ll be expected to inspire and empower your team to deliver high performance, proactively driving results rather than simply monitoring them
- You’ll also collaborate cross-functionally to maximise marketing effectiveness and operational efficiency
- Build and implement the 3-year Affiliate strategy across ROW, engaging senior stakeholders to ensure alignment with company objectives and broader goals
- Conduct market and competitor analysis to identify and exploit affiliate growth opportunities
- Use BI and predictive analytics to forecast, optimise budgets, and drive YoY growth across brands and markets
- Drive change, adopting new channels and capabilities/platforms
- Ensure compliance with affiliate program guidelines, policies, and legal requirements
- Oversee all Affiliate activity and be accountable for team performance
- Drive departmental efficiencies by streamlining workflows and optimizing resource allocation across teams
- Establish reporting frameworks to measure effectiveness of Affiliate campaigns
- Monitor and analyse Affiliate performance (FTDs, CPDs, pNGR, Rev-Share, Conversion Rates, Payback/ROI)
- Work closely with the Affiliate Operations Team to ensure smooth data management and KYC onboarding
- Collaborate with compliance and legal teams to evolve guidelines across markets
- Build and maintain strong, long-lasting relationships
- Negotiate tailored global agreements with leading affiliates
- Coordinate Entain’s presence at industry conferences and events, including liaising with third parties, negotiating conference space, overseeing stand design, and managing merchandise
- Maintain high-quality creative and proposition strategies aligned with brand promotional teams
- Manage & present Weekly/Monthly/Quarterly reporting cycles to demonstrate progress on targets and innovation roadmap
- Collaborate with Mar-Tech/BI teams for product innovations and development
- Lead rollouts of affiliate-related technical projects (platform features, BI reporting, automation)
- Foster a culture of experimentation and continuous improvement
- Own the test & learn roadmap, ensuring structured learning and reporting
- Work closely with CRO team to optimise visit-deposit funnel performance and ROI
- Lead and develop a medium-sized team (10+ people) through effective recruitment, training, performance management, and clear development planning
- Drive performance by setting SMART goals, holding regular check-ins, and providing constructive feedback
- Enable growth by creating strong development plans, offering coaching, and leveraging individual strengths and aspirations through knowledge sharing
- Lead the team through change with clear communication of business goals and successes
- Role model Entain values and inspire team members to do the same
- Act on Your Voice engagement survey results to improve team experience and performance
Salary benchmarks
Our take
Entain stands as a prominent global player in the sports betting and gaming industry, operating within the expansive realm of entertainment. Engaging in diverse facets of sports betting, gaming, and interactive entertainment, the company boasts ownership and management of a varied portfolio featuring renowned brands like Bwin, Coral, Foxy, and Ladbrokes.
At the core of its services, Entain facilitates sports betting, enabling users to wager on a multitude of sporting events. Additionally, the company offers an array of gaming services encompassing casino games, poker, and various interactive entertainment options. Leveraging advanced technological capabilities, Entain is uniquely positioned to deliver an unparalleled and sophisticated user experience.
The company's strategic prowess is evident through key partnerships, notably with MGM Resorts International, exemplifying its concerted efforts to establish a significant presence in the US market. Entain continues to navigate industry complexities, underpinned by its diverse brand portfolio, cutting-edge technology, and strategic collaborations.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
48% female employees
Company
Company benefits
- Private medical insurance
- Pension Scheme
- Sharesave Scheme
- Paid subscription to the mental wellbeing app Unmind
- Entain & Enhance days – 2 paid days off to focus on you professional or personal development
Company values
- Do what’s right
- Go beyond
- Keep it Simple
- Win together
Company HQ
Stratford, London, UK
Articles
Leadership
Stella David
(CEO)Diversity, Equity & Inclusion at Entain
- Levelling the playing field. At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, the wider sports betting industry, and society beyond. Our purpose at Entain is to bring moments of excitement into people’s lives. But none of this would be possible without our people working at their best. To achieve that, we’re creating an environment where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate individual differences, and make sure everyone is supported, and empowered, to thrive.
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