Key Account Executive, Diageo
London Territory
Alcoholic beverage company
Open for applications
Alcoholic beverage company
1001+ employees
Open for applications
1001+ employees
Company mission
To be one of the best performing, most trusted and respected consumer products companies in the world.
Role
Who you are
- Sales experience in a similar sales/activation led role or from the trade including outlet management
- Fantastic analytical skills and ability to compile & collate data to derive insight and action
- Excellent relationship-building and communication skills
- Good commercial understanding, P&L literacy - desired
- Ability to interact and influence at multiple levels
- Strong category understanding
- Target Driven
- Organised – can handle a host of priorities
- Agile –comfortable adapting and flexing workloads to accommodate business needs
What the job involves
- The role of the Key Account Executive is to own and lead the commercial agenda for approximately 100 outlets
- Key focus areas include growing the P&L through winning new customers and growing joint business through driving distribution of priority brands, winning share and implementing activations
- Deliver outstanding activations (both bespoke and non-bespoke)
- Customer and consumer masterclasses,
- Lead a P&L Deliver a strong return on investment (ROI) through contractual agreements, supervising spend and forecasting planned activity/ spend with key customers across the year
- Deliver against a full year annual operating plan (FY AOP) in line with our key account ambition
- Responsible for leading ew business opportunities within the team
- In outlet performance and execution levels accurately tracked and measured (in CRM system where deployed)
Salary benchmarks
Our take
Multinational beverage company Diageo was the result of a merger between Guinness and Grand Metropolitan, a leisure and property conglomerate, in 1997. Spearheaded by then-Guiness executives Anthony Greener and Philip Yea, the merger sent stocks skyrocketing and by December of the same year, Diageo was listed on the London Stock Exchange.
As the owner of many of the global leaders in alcoholic beverages (think Ciroc, Smirnoff, and Tanqueray), Diageo has made a number of savvy acquisitions and sell-offs, expanding its portfolio beyond Europe and into the Americas, the Middle East, and Asia.
Over the past decade, however, it has had to face the rise of craft and independent brewing, with companies like Brewdog becoming new competitors. Rather than acquiring these craft beer companies, Diageo has focused on branding Guinness in a way that fits the craft mould. This involved initiatives like The Brewers Project.
During the early 2020s, Diageo also weathered an alcohol sales decline and has bounced back with a renewed focus on cold brew coffee liqueurs and Guinness blends, as well as further acquisitions that have included that of actor Ryan Reynolds’ Aviation Gin.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
Company
Employee endorsements
Diversity is a priority
"There are several communities within Diageo focused on different employee groups. The whole company celebrates Pride, and you never get any strange..."
Funding (1 round)
Aug 2023
$7.9m
GRANT
Total funding: $7.9m
Company HQ
Park Royal, London, UK
Articles
Leadership
Debra Crew
(CEO)Currently a Board Member at Stanley Black & Decker, Inc. Previously Board Member at Mondelēz International, Newell Brands and previously a Board Member at Diageo before becoming its CEO.
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