Advertising Copywriter, GoDaddy
Email and Direct Response
More information about location
Domain registrar & web hosting platform
Be an early applicant
Domain registrar & web hosting platform
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
To make opportunity more inclusive for all and fuel a new generation of entrepreneurial endeavors.
Role
Who you are
- You should have strong experience in email with the ability to stretch into other digital mediums
- 4+ years of advertising copywriting experience with demonstrated expertise in email and direct response, along with proven ability to write effectively across multiple digital platforms and media formats
- Excellent communicator with strong organizational and problem-solving skills, high attention to detail, and the ability to clearly articulate ideas and collaborate across international teams
- Self-starter capable of working independently with minimal supervision in fast-paced, deadline-driven environments while managing multiple priorities, implementing feedback quickly, and adapting to varying demands
What the job involves
- GoDaddy is seeking an Advertising Copywriter, Email and Direct Response with agency and/or in-house experience bringing unique ideas to life in down-funnel executions
- Your job is to bring GoDaddy's unique point of view to advertising that spans audiences, platforms, and countries
- Your work will showcase GoDaddy's mission: to empower everyday entrepreneurs, while humanizing us as a brand, providing useful insights, and delighting our audience with engaging content
- You'll develop new ideas from scratch, punch up existing copy, provide constructive feedback, collaborate with account and product managers to deliver a variety of ads, and most importantly, champion entrepreneurs in ways that inform and entertain
- Craft compelling copy for email and direct response campaigns that drive conversions and resonate with diverse audiences
- Write quickly and strategically under tight deadlines while maintaining high-quality output and achieving measurable results
- Develop and maintain deep knowledge of GoDaddy's business, audience behaviors, and content consumption patterns to inform creative decisions
- Interpret creative briefs and translate them into strong, platform-appropriate copy across multiple digital channels and media formats
- Collaborate with strategists and Art Directors to conceive and execute succinct, impactful campaigns and activations that achieve business objectives
- Partner effectively with cross-functional teams including copywriters, designers, creative directors, and external agencies to deliver cohesive, effective communications
- Communicate clearly and consistently with stakeholders across the organization at an international level, ensuring alignment and clarity
- Champion and embody GoDaddy's culture of integrity, productive dissent, passion, and scrappiness in all work and interactions
Our take
GoDaddy is a leading web hosting company and internet domain registrar helping its 21+ million customers build professional websites and sell their products and services.
Following an increasing shift online for businesses, GoDaddy has made some strategic moves to harness this market wave. Most significantly, it has gotten ahead of the boom in eCommerce with its invoicing and payments services.
This simultaneously demonstrates a keen commitment to the requirements of its top users, and streamlines its services by eliminating the need for third-party programs. It is a smart update demonstrating market sensitivity and good business strategy.
Though its marketing and business practices have, in the past, attracted the ire of some - GoDaddy has for the most part successfully navigated these issues. It certainly hasn't dented its impressive customer numbers, and it continues to boast an impressive customer base including Roblox, Telegram and Asana.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Company HQ
South Tempe, Tempe, AZ
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