Senior Marketing Manager, Coupa
Partner Marketing
$128-166.5k
Business spending management platform
Be an early applicant
Business spending management platform
1001+ employees
Be an early applicant
$128-166.5k
1001+ employees
Company mission
To provide a clear idea of business value for clients.
Role
Who you are
- The ideal candidate will possess a deep understanding of B2B marketing, partner ecosystems, with a proven track record of impactful results
- 5+ years of experience in B2B enterprise software, specializing in partner, channel, or alliance marketing
- Proven track record of developing and executing successful marketing strategies
- Strong cross-functional influence and relationship-building skills with internal teams and external partners
- Excellent project and budget management abilities, handling multiple priorities and optimizing marketing spend
- Data-driven mindset with experience using marketing automation and CRM tools (e.g., Marketo, Salesforce) to measure performance
- Strategic, adaptable, and self-motivated communicator with strong critical thinking skills and a relevant bachelor’s degree
What the job involves
- Coupa is seeking a dynamic and experienced Senior Marketing Manager to drive partner marketing strategies and initiatives across key strategic partnerships, including AWS
- This role will be instrumental in fostering strong relationships, enabling partner success, and ultimately accelerating pipeline growth and revenue
- Strategic Partner Engagement: Develop and execute comprehensive marketing plans tailored to AWS and Global Systems Integration Partners, aligning with overall business objectives and revenue goals
- To-Partner Communication Strategy & Execution: Develop and implement effective communication strategies to engage key partners and their prospects. This includes developing campaigns, creating newsletters, email sequences, training materials, and other lead generating activities
- To-Coupa Communication Strategy: Act as the voice of our partners within Coupa, developing strategies to communicate partner needs, feedback, and market insights to internal stakeholders, including product, sales, and executive leadership
- Content and Campaign Development: Collaborate with partners to create compelling, co-branded marketing content, including campaign offerings, case studies, whitepapers, webinars, and sales enablement materials, that resonate with their target audiences
- Demand Generation: Design and implement demand generation programs to drive qualified leads and pipeline, leveraging various channels such as email, digital advertising, and events
- Program Management: Project manage partner marketing initiatives from concept to execution, ensuring timely delivery, budget adherence, and measurable results
- Event Liaison: Serve as a liaison to the Partner Organization and Coupa's events team for key internal and external events, ensuring partner representation, engagement, and successful execution of co-marketing activities
- Performance Analysis: Monitor, analyze, and report on the performance of partner marketing campaigns, using data-driven insights to optimize strategies and demonstrate ROI
- Cross-functional Collaboration: Work closely with internal teams including alliances, sales, product marketing, content, and customer marketing to ensure seamless integration and consistent messaging across all partner-facing activities
- Market Intelligence: Gather and analyze market trends, competitor activities, and partner feedback to identify new opportunities and areas for optimization within the partner ecosystem
Our take
In 2006, Noah Eisner co-founded Coupa with Ravi Thakur, two fintech start-up specialists, as a provider of business spending management (BSM) services. Coupa has grown into its niche with a comprehensive platform that enables companies to gain greater control over their spending, supply networks, chain optimisation, liquidity management and payment solutions.
Coupa has been recognised as a leading brand in third-party risk management (TPRM). Using artificial intelligence software, its TPRM software takes data from hundreds of sources and generates risk flags across the entire platform, informing the user’s processing decisions.
TPRM integrates into Coupa’s business spending management systems to provide one comprehensive platform, a feat that gives it a definitive edge when it comes to secure management of company funds. Acquired in early 2023 by Thoma Bravo, Coupa is a company to watch, as progress in AI software could open opportunities for greater software automation on its platform.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2015
$80m
SERIES G
Mar 2014
$40m
SERIES F
Total funding: $169m
Company benefits
- Employee stock purchase program
- Health benefits for employees and their families
- Retirement and savings plans
- Flexible work environment
Company HQ
Town Center, Foster City, CA
Leadership
Leagh Turner
(CEO & Board Of Directors)Previously on the Board of Directors at Plan International Canada, was the Co-CEO of Ceridian and was COO at SAP.
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