Global Head of Social Media, Trustpilot
+ Bonus
Consumer review website
Open for applications
Consumer review website
501-1000 employees
Open for applications
+ Bonus
501-1000 employees
Company mission
To bring people and businesses closer together to create ever-improving experiences for everyone.
Role
Who you are
- Proven relevant social media experience, preferably with experience catering to a dual-sided marketplace/platform
- Proven history of developing and executing social media strategies that promote engagement, brand awareness, followers and lead generation in line with business objectives
- Expertise in developing campaign creative and the ability to write, edit, and proof social media posts
- Effective stakeholder management and can effectively collaborate with other departments and present ideas effectively to stakeholders
- Deep understanding of major social media platforms and familiarity with emerging platforms and trends
- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Proficient awareness of brand coherence and the skill to uphold a consistent brand tone across different platforms
- Experience with A/B testing and using data to drive decision-making
- Possesses a talent for creative innovation and the ability to turn abstract concepts into operational realities
- Skilled at copywriting and possessing an acute awareness of robust social messaging tactics
- Ability to create value messaging in a way that applies to different audiences
- Management experience and a self-starter, with a team mindset approach to working in fast-paced environments
What the job involves
- As the Global Head of Social Media, you’ll have the exciting opportunity to develop and implement a global social media strategy that builds brand awareness, drives engagement, conversion and new followers; and contributes to revenue generation for Trustpilot
- Reporting to the Vice President of Product and Audience Marketing, you will collaborate closely with senior leadership, cross-functional stakeholders, and regional teams to create and deliver impactful campaigns
- Your mission is to establish a world-class, always-on social media engine that captivates and resonates with both consumer and business audiences
- In this role, you will be responsible for overseeing a wide range of channels including social platforms such as Instagram, Threads, TikTok, YouTube, and emerging mediums
- Your expertise will guide the development of playbooks aimed at enhancing growth, engagement, and alignment with Trustpilot's mission, vision, and value propositions
- You will play a crucial role in expanding our social media footprint, ensuring our presence is strong and consistent across all major platforms
- Oversee channels including social (e.g., Instagram, Threads, TikTok), YouTube, and emerging mediums. Develop playbooks for growth, engagement, and alignment with Trustpilot's mission, vision, and value propositions for both consumers and businesses
- Maintain and expand our social media presence across major social media platforms
- Establish appropriate KPIs and measure the performance of every social media campaign using data and analytics to provide actionable insights and performance analysis
- Build a social media measurement framework across all platforms that informs strategy and optimizes performance. Partner with the Data & Analytics team to build dashboards and share actionable insights for continued improvement
- Develop and manage a global social calendar and content planning process that ensures appropriate timing, alignment to tentpole moments, coverage of brand opportunities, resource allocation, and alignment to required impact
- Partner with the Content & Creative Studio to develop social-first content that promotes and evolves the brand for consumers and businesses
- Oversee and mentor the global social media team in developing & delivering a social strategy and creating content that resonates
- Maintain and oversee relationships with partnerships, freelancers, and other vendors
- Oversee any organic social media budget needs
- Investigate and pursue new ways to reach key business and consumer audiences. Continually assess and optimize our social channel mix
Salary benchmarks
Our take
Fuelled by the rise of the consumer voice, Trustpilot started out from the vision that a brand's future is trust and transparency powered.
Since launching, Trustpilot has over 167 million reviews across the 714,000+ websites on its platform, with new reviews being added every single second. The company works hard to make sure customers are reading reviews based on real experiences and take an active stance in combating fake reviews. This includes forming a partnership with Veriff to offer identity verification services to the community.
Trustpilot earns a majority of its revenue from companies that subscribe to its services. This enables companies to collect reviews at key moments in customer journeys, showcase their reviews elsewhere, and unlock customer insights. The company is entering a new period of growth as it navigates a renewed strategic direction, fuelled by a successful IPO in 2021.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
41% female employees
1% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2019
$55m
SERIES E
Jan 2017
$6.8m
LATE VC
Total funding: $178.7m
Company benefits
- Maternity & Paternity pay
- Train travel scheme
- '20% time' - work on anything you’d like
- 28 days holiday (excl. bank holidays)
- Work from home opportunities
- Pension and life insurance
- Full access to Headspace
- Regular events and socials
- Health cash plan, online GP, 24/7, Employee Assistance Plan
- And more! (Varies by location)
Company values
- Always With Integrity - We do the right thing, even when nobody’s watching
- Open To All - Everyone is embraced and included for who they are, and what they bring
- Collaborative - We work best when we work together
- Positively Human - We are genuine people that create the Trustpilot family
Company HQ
København K, København
Articles
Leadership
Peter H. Mühlmann
(CEO)Started the company when his parents started shopping online. At the time, they were studying at Aarhus University
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