Senior Product Manager, Sinch
Mailjet Integrations
Cloud communications for businesses
Job no longer available
Cloud communications for businesses
1001+ employees
Job no longer available
1001+ employees
Company mission
To bring businesses and people closer through personalised engagement.
Role
Who you are
- 3+ years of product management experience, preferably with SaaS products in email marketing or related fields
- A strong understanding of the email marketing landscape, particularly tools and integrations with platforms like Shopify, WordPress, Drupal, HubSpot, and Google Cloud Marketplace
- Experience identifying opportunities for growth by enhancing existing integrations or developing new ones that align with market needs
- Proven ability to quickly understand the product, business, and competitive landscape to create clear product requirements, prioritize roadmaps, and deliver impactful results
- Familiarity with API-based products and experience translating product strategies into actionable technical requirements
- Proficiency with data analytics tools to evaluate usage patterns, financial performance, and market trends for informed decision-making
- Strong grasp of user-centered design processes, ensuring customer needs are prioritized from strategy through execution
- Excellent verbal and written communication skills to effectively engage with internal teams and external stakeholders
- A collaborative and proactive mindset, with a willingness to roll up your sleeves to solve complex problems and deliver exceptional results
- A bachelor’s degree in Business, Computer Science, or a related field (preferred) or equivalent product management certifications
What the job involves
- Sinch Mailjet is seeking a Senior Product Manager to develop, maintain, and expand Mailjet’s integrations and ecosystem offerings
- This role offers the opportunity to shape the future of Mailjet, drive accelerated growth, and create seamless experiences for Mailjet customers
- Prioritizing what to build, communicating clear requirements and acceptance criteria, solutioning through dependencies and constraints, informing stakeholders of timelines, and managing full product lifecycles will be critical to success in this role
- Collaborate with stakeholders from Design, Engineering, Data Analytics, Support, Marketing, and Sales to develop a product strategy and roadmap for enhancing Mailjet’s integrations and ecosystem
- Ensure smooth delivery of high-quality integration experiences by addressing dependencies and constraints
- Serve as the subject matter expert for Mailjet’s integration portfolio, including:
- E-commerce platforms (e.g., Shopify, WooCommerce)
- CMS platforms (e.g., WordPress, Drupal)
- CRM systems (e.g., HubSpot)
- Marketplaces (e.g., Google Cloud Marketplace)
- Identify opportunities to grow the business by enhancing existing integrations or building new ones informed by market analysis, competitive research, and customer feedback
- Prioritize the roadmap based on business impact, customer needs, and technical feasibility, while ensuring alignment with Mailjet’s overall product strategy
- Advocate for user and buyer needs through data-driven insights, user research, and feedback
- Partner with Marketing and Sales to develop go-to-market strategies for integrations, including launch plans, documentation, and success metrics
- Monitor the performance of integrations and ecosystem offerings through ongoing analysis of usage, financial, and market data; report findings and recommend next steps to stakeholders
- Refine integration features and functionality through continuous collaboration with designers and engineers
Our take
Over the course of well over a decade, Sinch has grown into an international service helping enterprise companies communicate with their customers over text, in-app video/voice messages, and other mobile channels. Used by Google, Tinder, Uber, and PayPal, among other marquee enterprise companies, most customers will have crossed paths with Sinch.
The company’s rise is due in part to an increased marketing focus on cultivating a highly personalised relationship between customer and brand. In part, too, it’s down to the surge in custom Sinch saw over recent years when more familiar channels of customer/brand communication went down. That seems to have settled now, but personalized messages, over text specifically, continues to play well among younger consumers.
It's going to prove a tough market to navigate going forward, though. Equally well-established competitors like Twilio, 8x8, and Link Mobility Group all have similar offerings. Sinch's foray into conversational AI will help them keep pace, as will their steady march of acquisitions, fundraising to fuel scaling efforts and partnerships with the likes of Salesforce.
Freddie
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2017
$15.1m
LATE VC
Apr 2016
$1.1m
SEED
Total funding: $16.2m
Company HQ
Stadshagen, Stockholm, Stockholm County
Leadership
Laurinda Pang
(CEO)Previously President of Global Customer Success and International / Wholesale Markets at Lumen Technologies. Was also Chair of the ITW | Global Leaders' Forum and Independent Director at Acacia Communications.
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